
Personal Brand in Real Estate: the importance and how to build it
The role of estate agents isn’t just to sell homes—they’re selling trust, confidence, and connection. And in a digital-first world where clients often Google you

The role of estate agents isn’t just to sell homes—they’re selling trust, confidence, and connection. And in a digital-first world where clients often Google you

The real estate market is often subject to fluctuations influenced by global economic trends, interest rates, and even unexpected geopolitical events. For estate agents, navigating

When it comes to buying or selling real estate, the characteristics of a property play a pivotal role in determining its appeal, value, and overall

Working with accurate data analytics in real estate is vital: it provides invaluable insights that drive informed decision-making. By leveraging data, agents gain a comprehensive

In a dynamic industry such as real estate, success often hinges on the ability to stand out in a crowded market. For estate agents, one

The disposition of the visitors, the price, the surroundings, many things can affect the success of the sale of a house, including how it is

Famous in the USA property market, the house flipping trend has arrived in Europe. It brings the idea of buying cheap and renovating properties to

Severe floods across Europe causing damages in 10 different countries including Germany and the UK in 2021, wildfires getting increasingly common in Spain, Portugal and

It doesn’t matter whether they do it because they can’t fund the whole property by themselves, because oftentimes rent is higher than the mortgage for

As an estate agent, you’ve probably seen from up close the frustration of a client that was trying to buy a property and later on

As we always say, the list of tasks of the estate agent is not a short one. Between finding the right properties for their clients

While very often technology is seen as a substitute for human interaction, on a more positive view it can actually be used as a tool

Are you starting your real estate business and don’t know which tools to resort to? Or do you wish to change your data provider but

Technology is here to stay, so the best anyone can do is to use it in their favour, right? And, when it comes to using

An estate agent cannot stay put and wait for clients to come to them: they also need to keep an active and constant search for

The job of the estate agent is an ongoing process: while they care for their current clients, it’s also very important to keep searching for

Real estate prospecting is the attempt of generating real estate leads, in order to increase your chances of sealing more deals. This can become a

For a broker, making sure their company is able to monitor the property market trends is relevant because it adds value to the brand: well-informed,

Have you faced the potential of a CRM designed especially for the real estate market? This is the question we are going to answer along

Open houses are opportunities for the estate agent to sell a specific property, feel how it’s being perceived in the market and get to know

There is no absolute truth: when it comes to the amount of time it takes to sell real estate, it varies from area to area

Since buyer’s agents work in a commission-based business, it’s crucial to quickly identify which leads show the potential to become a real client so you

Defining the proper price for a property is something extremely relevant for a selling strategy. In the end, if a property is mispriced, it always

Although you may have clients that are already skilled in selling their homes, many homeowners do need guidance from their estate agents to know where

Since June 2013, the legislation in Europe requires a valid Energy Performance Certificate in order to sell or rent a property, so your clients will

Finding a good tenant is crucial to ensure stability during the tenancy agreement. It helps landlords avoid having to pay for the bills while the

Have you ever read a description of a property that made you yawn? Or those that are so plain that could almost fit to any

One of the biggest challenges of the everyday work of estate agents is to keep their customer acquisition for real estate going while attending to

There is a lot of ground to cover on “Technology as an ally for estate agencies”, but let’s focus on 4 essential points. They will guide you through digital real estate solutions that allow you to boost deals as a real estate professional.

A real estate lead is an opportunity to doing business that no one wants to miss. We can also call it a potential client. A