The benefits of selling homes in summer
Selling homes in summer offers distinct advantages for both property owners and estate agents. Extended daylight hours present homes in their best light, making spaces feel brighter and larger. Furthermore, holidaying buyers and visiting tourists enjoy greater flexibility for viewings, while families take advantage of the school break to relocate seamlessly. Increased buyer activity throughout the season creates competitive interest, helping estate agents support stronger asking price negotiations for their clients.
More daylight hours and warmth
Summer has come, the longer days are here and properties look more well-lit than ever. The consequence? Properties that seem wider and more inviting, attracting the attention and affecting positively the opinion of potential buyers.
The warmer weather is also a point to consider. When homes are less affected by the darkness and humidity, visitors won’t be thinking about feeling cold, the appearance of mould or any other problems typical of the winter.
And, speaking of the weather, it also sets the tone for what people are looking for. When the bright days are a reality, outdoor areas seem even more appealing, as well as the proximity to parks, beaches and public pools. This is the moment for the estate agent to thrive, pointing out all these advantages of properties in your portfolio.
You’ll be selling homes when people have time to visit
Traditionally speaking, this is the season when most Europeans are on holiday and their children are enjoying the summer break. Meaning, even the busiest homebuyers will have plenty of time to visit the properties you have to offer.
The longer days mentioned before also play a part in boosting the interest, since the visitors can see the houses in all their glory until later in the day.
But the property must be prepared to receive all these potential buyers, right? So, make sure to check the kerb appeal and take care of small details to make the first impression the best possible.
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It’s easier to prepare for the moving day
Moving out of a home while dealing with the kids’ school schedule, the parent’s work and all the tasks involved in adjusting to a new place can be tricky. But do you know when these worries are no longer in sight? Yes, you guessed it: during the summer holidays.
Not only will the children be free to start a new school year in a new institution if needed, but the parents can make use of their days out of the office as well to pack everything and reorganise their family’s belongings in a new home.
The warmer days are also useful to speed up small repairs and maintenance that might be needed, making sure things such as a new coat of paint dry out much faster than in rainy or humid seasons.
A good opportunity for negotiating prices
Despite spring being a hot moment of the year for selling homes, summer is also a period in which people tend to want to tackle the task of home hunting, since the good weather works as an extra incentive.
But the residents are not the only ones active on the property market during this season, there are also foreign buyers. If you work in areas that receive many visitors during the summer months, it’s highly likely that there will be tourists falling in love with the city and looking for second homes locally as well, as highlighted in our look at the summer property market in Europe’s hottest locations.
And, the more people looking for properties, the greater the competition, so the estate agent can even think about slightly increasing the asking prices to close a better deal for the seller client.
If you need to understand how much you should ask for a property with specific characteristics and in a specific area, consider running a property valuation with CASAFARI to see what an accurate fair market value for your property is.
How to make a comparative market analysis with CASAFARI
Interested in boosting your business during the summer holidays and selling homes faster? CASAFARI offers a global real estate data platform with property data in 16 countries, the UAE and the United States (entering now in selected states for commercial real estate only, through Claro AI), with property search tools and market insights to support your client strategy.
Frequently asked questions
Why do homes often appear more attractive to buyers in summer?
Longer daylight hours and warm weather make properties look brighter, wider and more inviting during summer viewings. Potential buyers can focus on outdoor living spaces, gardens and nearby amenities like parks or pools without concerns about dark rooms, cold temperatures or dampness.
Why do buyers have more availability for property viewings during the summer?
Many European buyers take time off work for holidays and children are on their summer school break, giving home hunters more free time. Additionally, extended evening daylight allows estate agents to schedule property viewings later in the day.
How does selling in summer simplify moving house for families?
Selling during the summer months allows families to pack, move and settle into a new home before the new school year begins while parents are off work. Furthermore, warmer weather accelerates necessary maintenance work and allows fresh paint to dry quickly.
How do summer tourists influence property asking prices?
In popular holiday destinations, foreign visitors and tourists seeking second homes add to local buyer demand. This heightened competition enables estate agents to negotiate stronger asking prices on behalf of property sellers.
How can estate agents set the right asking price for a summer listing?
Estate agents can perform a comparative market analysis using CASAFARI’s Comparables solution to benchmark comparable properties in a specific neighbourhood. Evaluating active listings and market trends helps determine an accurate fair market value before setting the listing asking price.