insights · May 30, 2023

ChatGPT: 10 prompts for estate agents

Estate agents can use ChatGPT and ready-to-use prompts to save time on daily tasks, including writing property descriptions, researching buyer behaviour, creating social media posts and Google Ads, drafting client newsletters, preparing for property viewings, and adding SEO keywords to listings. Integrating these AI prompts streamlines repetitive tasks while keeping client communications sharp and tailored.

What is ChatGPT?

ChatGPT is an artificial intelligence, presented in the form of a chatbot, that can assist you with your everyday tasks. In order to make it work best for you, you need to give it information and direct instructions, so it creates answers tailored to your needs.

Here are where the prompts come in handy! Prompts are templates for a request that will make it easier for the AI to understand what you mean and that you can adapt. Here are a few prompts for various real estate needs.

Writing a property description

Following best practices for writing a property listing description can be a deal breaker when it comes to convincing a potential buyer to visit your property. But, after having done that for dozens of properties, it’s only natural that you run out of creativity to keep creating amazing copies.

But the truth is that you don’t need to be the one doing this job! Recruit ChatGPT to work for you, as in the prompt below.

Prompt: Write a 200-word property description for an apartment with 120 square metres, 3 bedrooms and 2 bathrooms in Porto. The property has air-conditioning and a heating system, wooden floors, a fully equipped kitchen and wardrobes in both bedrooms. This property description should sell the apartment as the perfect place for a family.

You can also use ChatGPT or read our guide on generating a property and location description with AI in CASAFARI to find useful information about the surrounding areas to complete your property description. See the example below.

Prompt: List points of interest that are relevant for a family in the neighbourhood of X, in Porto, Portugal.

Property description created by ChatGPT

Researching the behaviour of clients on a specific market

The more information you have about your potential clients, the more likely you understand their needs and are closer to sealing a deal, right? So, another possible idea is to use ChatGPT to do your research for you, as you can see below.

Prompt: Provide information about the behaviour of home buyers in Porto, Portugal, answering the questions below:

Which are the recurrent questions made online from home buyers in this area?
What are the characteristics that home buyers most look for online in the area?
What are the demographics of home buyers in this area?

And, of course, you can tailor this prompt to get any answers you want!

We already talked about the importance of social media marketing for real estate and how it helps you to reach even more potential clients. But one thing is for sure: content creation is not easy, especially for estate agents and their already busy schedules.

The good news is that ChatGPT can act as a shortcut, providing you with plenty of ideas to post: all you need to do is ask.

Prompt: List 15 to 20 different real estate-related ideas to create short videos for social media. The themes must be connected to doubts, uncertainties or questions that interest home buyers.

After the list is generated, ChatGPT can also come up with a copy of the posts for you. And, to make sure that your posts sound like yourself, you can even set the tone of voice for one that you’re comfortable with. See the example below.

Prompt: Create a brief social media copy for a post explaining 5 things a home buyer should pay attention to when visiting a property. Use a confident and friendly tone of voice. Add one or two emojis.

Now you just need to take care of the visual part of your real estate social media and it’s done!

Preparing to answer to your clients’ most common questions

When conducting a visit to a property, the best way to leave the potential buyer confident about the property is being able to promptly answer their every question. How? By being aware of what they could ask.

In order to do so, you can recruit the help of AI, of course. Here’s an example of how.

Prompt: I have an apartment with 120 square metres for sale, 3 bedrooms and 2 bathrooms in Porto. The property has air-conditioning and a heating system, wooden floors, a fully equipped kitchen and wardrobes in both bedrooms. List the most common questions that property investors could have about buying this apartment as an investment property for them to rent.

Once you have the list, read it and prepare your answers before each visit.

Advertising a property with paid ads

If you’re willing to invest to broaden your audiences or to promote your properties in order to sell faster, Google Ads can help you. Basically, this platform shows your ad as a result in Google’s search engine whenever people are looking for the type of real estate you have to offer.

Like with any other ad, you will need to come up with a copy to be exhibited. But by now you can already imagine that an AI can help you with that, right? Let’s see what ChatGPT creates.

Write a title and a description of this property for an ad on Google. The title should be under 30 characters and compelling. The description should be under 90 characters and highlight the most important features of the apartment.

And this kind of prompt can also be adapted for social media ads just by changing the character limit, making it easier for you to distribute and promote your property portfolio.

Google ad created by ChatGPT to promote a property

Creating longer and engaging copies is something that can be incredibly time consuming for people who are not used to writing professionally. But, of course, that should not be an obstacle for you to communicate with current and potential clients.

If you’ve been thinking about sending recurrent newsletters, you can count on ChatGPT to help you.

Prompt: Act as an estate agent and write a newsletter to your potential clients. The newsletter should:

Have a compelling subject line of up to 50 characters
Be divided into three sections. The first one is dedicated to talking about the increase of 10% on the demand for apartments in Porto, Portugal. The second and third sections are dedicated to promoting two different properties in the area.
The first property to be promoted is an apartment with 120 square metres, 3 bedrooms and 2 bathrooms. It has air-conditioning and a heating system, wooden floors, a fully equipped kitchen and wardrobes in both bedrooms, perfect for a family.
The second property to be promoted is a house with sea view and 210 square metres, 4 bedrooms and 3 bathrooms. It is a 10-minute walk from the beach, with an equipped kitchen and is fully renovated.
Each section should have a short title, followed by a copy with 3 to 4 sentences.

Even if you have to make slight changes when the copy is generated, the artificial intelligence will give you the foundations for you to not lose too much time thinking about the perfect copy. Sounds good, right?

Making sure your properties are found online

Whether it’s for your listings on property portals or on your own website, by adding highly searched keywords to your copy you make it more likely for people searching for this kind of property online to find it.

But if you don’t know which keywords to add to your copy, worry not! ChatGPT can also help you with that.

Prompt: List the 10 most searched English keywords used by people on Google when looking for an apartment in Porto, Portugal.

And now that you’ve got this list, you can once again resort to AI to add them to the property description for you.

Prompt: Add the keywords below to the property description, also found below, wherever possible.

List of keywords:
Property description:

This is a fast and simplified way of attracting more visitors to the pages where your properties are, increasing also the chances of generating leads and booking visits.

By the way, did you know that CASAFARI also uses artificial intelligence to make the lives of real estate professionals easier, including through Casafari MCP for AI agents? Our products use AI to provide you with accurate and customised property valuations, updated market trends, to help you find the perfect property for your client and much more.

Frequently asked questions

How can estate agents write better property descriptions with ChatGPT?

Estate agents can generate compelling copy by providing key property details, including size, room count, key features, location, and target audience in the prompt. Agents can also ask ChatGPT to identify relevant neighbourhood points of interest to complete the listing. This ensures the description highlights features that appeal directly to potential buyers.

Can ChatGPT generateproperty descriptions directly inside CASAFARI?

Yes, CASAFARI includes built-in AI tools to generate property and location descriptions directly from listing and location data. You can refer to our guide on generating a property and location description with AI in CASAFARI for step-by-step instructions. This allows real estate professionals to streamline property marketing without manually pasting text into external tools.

How do estate agents connect ChatGPT to live European property market data?

Standard ChatGPT prompts rely on text you paste manually into the chat. By using Casafari MCP for AI agents, agents connect AI assistants directly to CASAFARI’s European property data for valuations, comparables, and market analysis. Read our article on connecting CASAFARI to ChatGPT and Claude to see how live data integration transforms AI prompts.

Can ChatGPT help estate agents with real estate SEO and Google Ads?

Yes, ChatGPT can generate Google Ads titles under 30 characters and descriptions under 90 characters tailored to specific listings. For SEO, prompts can identify heavily searched keywords for a given location and naturally integrate them into property descriptions. This boosts search rankings and helps attract more qualified leads to your listings.

How can prompts help agents prepare for property viewings?

Agents can give ChatGPT details about a listing alongside a target buyer profile, such as property investors. The AI then generates the most common questions buyers might ask during a visit, including specific rental yield concerns. Reviewing these questions beforehand helps agents prepare authoritative answers and conduct confident viewings.