Real estate broker: tools for better results with brokerage
Real estate brokers rely on CASAFARI’s real-time property data tools—specifically Market Analytics (Area Insights), Alerts, Market Reports, CASAFARI CRM, and CASAFARI GO—to guide business strategy, monitor competitors, manage agent performance, and expand into profitable market areas with data-driven confidence.
CASAFARI Market Analytics: understand the market to boost your business
In this area of our real estate software, through CASAFARI Area Insights and Market Analytics, you will find information about the stock availability, time spent on the market, average asking prices and price distribution according to each asset class, the price distribution per market, as well as a time series that shows how the market is behaving throughout time.
Meaning, your real estate brokerage will be able to work with a complete overview of the market, both to analyse the areas in which your business is present and to study your next steps.
CASAFARI Market Analytics: follow the property market trends
The data provided by Market Analytics is useful for the real estate broker to accomplish many different tasks, such as:
- Making strategic decisions for the business, such as hiring more people, expanding with new agencies and more,
- Performing consultancy services, helping investors with their business decisions,
- Qualifying their buyers, providing them an overall perspective on a specific market,
- Boosting their content marketing through email marketing campaigns and social media content.
Whether you need a hand in matters directly related to the services provided by your company or to increase its performance, CASAFARI Market Analytics is the answer to getting insights for your real estate brokerage as a whole.
CASAFARI Alerts: keep an eye out for the competition
With the CASAFARI Alerts tool, the real estate broker can set notifications in the web app to be aware of new properties that enter the market or changes in the same area in which their agency is located.
These Alerts allow them to follow their competitors and check on their performance (which agencies are getting more properties in the same area), this way they know when to push their team, establish new goals or in which areas the company should focus new efforts.
Also, the notifications help with the real estate brokerage by monitoring potential exclusivity breaches with properties in your portfolio, in order for your agents to act on it to be sure no contractual rules are broken.
Gather more property leads with CASAFARI: get to know Alerts
Market Reports: real estate brokerage based on data
Among all the market reports that CASAFARI provides, three of them—easily accessible by extracting a CASAFARI market report—are especially useful for brokers to make data-driven decisions that can push their business forward.
Agents report
This report provides a list of all the professionals that work on a specific area and their contact information. It helps the real estate broker with team management, especially when they need to hire to expand to a new market, as well as makes it easier to start collaborations among professionals.
Benchmarking report
This report is useful for the real estate broker to understand the competition and a market before launching a new business. You will see which competitors are present in that area, as well as data about:
- Properties per month,
- How many active, new, sold or off-market properties,
- Price changes for properties of leading agencies,
- Market share and year-over-year growth,
- Market size,
- Estimated market value,
- Average asking prices from indexed listings and closing prices from official and client-reported sources.
CASAFARI’s Market Reports: the way to data-driven decisions
Advanced Market Analytics
If you want to dig deeper in a market, you can ask for a tailor-made report that brings you specific information, such as where in the city there are more properties being put on the market or the areas in which the yields are higher.
CASAFARI CRM: monitoring performance and stimulating new business opportunities
In order to keep an eye on the performance of your agents and the business itself, you can rely on CASAFARI CRM. Our tool allows the creation of sales funnels and profiles for contacts, so you can see how many clients the agents are dealing with, in which stage of the sales process each client is and since when each deal is running.
Meaning that you can understand how fast your agents are able to turn leads into solved deals.
Real estate management with CASAFARI CRM
But, as you know, a big part of keeping a business going is related to attracting new clients to ensure the revenue for the next months. And this is where CASAFARI GO comes in handy.
This feature of CASAFARI CRM gamified the process of prospecting for portfolio growth. The agents know which routes to follow close to them to approach more potential clients and automatically log all the information about their prospection efforts inside our crm, while the real estate broker can:
- see statistics about how many business opportunities were created,
- which professionals in your team were more effective,
- filter for a certain time frame,
- understand where the opportunities were.
So, CASAFARI GO is not only a helpful stimulus to increase prospection efforts on your team, but also to ensure the health of your business in the long-term.
CASAFARI GO: Real estate prospecting made easier
Summing up, CASAFARI provides many different ways for the real estate broker to keep their business going with the best results possible, all thanks to inputs from a global real estate data platform with property data in 16 countries. CASAFARI is also entering selected states in the United States for commercial real estate through Claro AI. Simply sign in to the CASAFARI platform to get started with CASAFARI data.
Frequently asked questions
How does CASAFARI Market Analytics help real estate brokers make strategic decisions?
CASAFARI Market Analytics provides real-time information on stock availability, time on the market, average asking prices, price distribution per asset class and market, and historical time series. Brokers use these insights to guide hiring, plan regional expansion, offer investor consultancy, qualify buyers, and power data-driven marketing campaigns.
How can brokers use CASAFARI Alerts to monitor competitors and protect exclusivity?
Brokers can configure notifications within the CASAFARI web app to track new listings and price changes in their operating areas. This enables agencies to monitor competitor activity, set team goals, and detect potential exclusivity breaches across their property portfolios.
What information is included in CASAFARI’s Benchmarking Report?
The Benchmarking Report outlines active competitors in a given area alongside monthly property counts, active, new, sold, and off-market volumes, price changes among leading agencies, market share, year-over-year growth, market size, estimated market value, and average asking and closing prices.
How does the Agents Report assist with brokerage recruitment and partnerships?
The Agents Report provides a directory of active real estate professionals within a specific area, complete with their contact details. This helps brokers recruit key talent during expansion and initiate commission-sharing collaborations through CASAFARI Connect.
How do CASAFARI CRM and CASAFARI GO improve agent productivity and prospecting?
CASAFARI CRM monitors sales funnels, contact profiles, and deal velocity to ensure efficient client conversion. CASAFARI GO gamifies field prospecting by guiding agents along optimal routes, automatically logging activity, and giving brokers detailed statistics on opportunities generated by team member, location, and timeframe.