Why is CASAFARI the single source of truth for the property market?

CASAFARI Office in Lisbon
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The answer to this question is fairly simple: CASAFARI is the single source of truth in Europe for being the only platform with a full view of the property market.

This 360º degree view of the property market is due to the completeness of CASAFARI.

We are complete when it comes to sourcing data

We aggregate more than 310 million listings from over 30,000 sources, including real estate portals, agencies, ibuyers and developers’ websites, banks, auctions and much more.

But why do the amount of sources matter, you might ask. Because it allows us to make our inventory of properties independent from the big portals, truly complete and, therefore, one that shows the biggest amount of comparable properties. 

Meaning, the exhaustive view of the market provided by CASAFARI really does make a difference in business, presenting opportunities that could not be found so easily without our platform. It’s as simple as that: our tool does help real estate professionals to get extra chances of growing their portfolios with FSBO.

Looking for other real estate sources also allows us to find properties that are not available on the main classifieds, presenting to real estate professionals an important portion of the market that is often forgotten, but that may bring interesting opportunities.

But solely aggregating real estate data wouldn’t be enough. Did you know that the same property can be listed multiple times, in various portals? And this is something that happens all across the world.

So, to allow real estate professionals to see each property only once inside CASAFARI, our platform also “eliminates” repeated properties, organizing a fragmented and chaotic property market with a fast, but complex automated process.

During the deduplication, we can also find inconsistencies among different listings of the same property and sort which information is the correct. All of this to grant the data exhibited is the truest.

We are complete when it comes to the information about properties

In our Property Sourcing, we have the property pages, concentrating absolutely everything one needs to know about a single place.

You will find information such as the agency or agent selling the property, the asking price, how long it’s been on the market, where is it listed, which are its characteristics, how is the property valued in relation to its competitors and where is it located. We also aggregate the pictures used to advertise it online.

And we don’t look only for the present. CASAFARI shows what happened in the past of each property, with a complete history since the very first time it was put online.

The goal here is to provide real estate professionals with information to be used as fuel to strategize their actions, whether it’s selling a new property on their portfolio or buying one for their clients.

We are complete when it comes to the possibilities we present to real estate professionals

CASAFARI was designed to be the only work tool real estate professionals would ever need

In order to accomplish that, our platform provides all data on a single real estate software, so that our clients can avoid losing time going to dozens of different websites and opening multiple applications.

But besides only providing information, we go further. We support them with:

Basically, CASAFARI is present to enable all recurring tasks on the day-to-day routine of a real estate professional, helping them seal more deals, increase their revenues and leave clients satisfied.

Strengthening the property market with technology

Our technology is the means to an end. CASAFARI aims that this single source of truth:

  1. brings transparency to the property market through organized and clean data;
  2. professionalizes the market, reducing volatility and uncertainty.

And there’s no way of accomplishing any of these objectives without strengthening the role of the real estate professional. If they work with trustworthy data, they win the trust of their clients, develop better business strategies for them and manage to increase their satisfaction. Satisfied clients means more recommendations and then these professionals are able to change the market from inside out. 

So, let’s check two ways in which our technology empowers real estate professionals and changes the property market game.

Automations to release professionals from daily tasks

Automating simple tasks allows agents, asset managers and other professionals to invest their time in an intelligent way. Basically, it leaves what’s repetitive to the machines, while they spend their time on what really matters: the strategic work and their customers.

One way of doing so is, for instance, using our Alerts feature to monitor what’s going on with properties on their portfolio, on their competitors’ or in a specific area of the city. Another way is automating the pairing of comparable properties for a property valuation, something that had to be done manually before CASAFARI and took hours of research to find the right competitors. And a third example would be using CASAFARI CRM to send canned replies to leads that get in touch or to ask for feedback from clients. 

Released from simple but repetitive tasks, these professionals can attend to more customers, care for different business deals at the same time and even get a chance of increasing the performance of their businesses. 

Empowering real estate professionals with a full understanding of the market

When real estate professionals have data to understand what is going on with the market, they gain arguments to negotiate on their deals and get the best ROIs for their clients, to reinforce their authority and to show clients and other agencies they are knowledgeable.

Besides, with market analytics, for instance, they can see which is the market stock, how long is the usual time spent on the market and if the prices are increasing or decreasing for one particular type of property. This means that our data can be used to back up their work, allowing them to make data-driven decisions and avoiding working based on personal feeling or solely on experience.

And, finally, inside our platform our clients can find information such as cadastral data, to know all about the real estate they are working with (previous owners, extension, year of construction and more) and social demographic data, for them to understand how the population of each area of the city is composed.  We show a complete view of the property market, no doubt.

CASAFARI brings a data revolution to the property market, a single source of truth that’s changing the real estate game for the better.

We track daily over 310M listings across Europe

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