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5 ways to work smarter with our property management CRM

Working smarter with CASAFARI CRM

CASAFARI CRM helps busy estate agents manage their time and work smarter through five integrated features. Built as a comprehensive property management CRM, it offers Ownerlink for automatic seller updates, multi-language canned replies, FSBO property sourcing with web alerts, single-property landing page templates, and Smartlink for tracking buyer interest, keeping agents productive.

Ownerlink is a link in which the owner can see all of the estate agent’s efforts to promote a property. It shows information about in which portals the property was listed, the number of people who saw the property on the website of the agency and on portals, as well as feedback about visits.

Ownerlink also allows estate agents to message the owners, concentrating all the exchanges about a piece of real estate on a single place.

By having all information automatically updated, Ownerlink spares the time of the estate agent, excusing them from having to be constantly following up with all seller clients.

Ownerlink: easier communication between agent and client

Imagine that a potential buyer sees a property on your agency’s website and sends a message interested in visiting it.

While this interaction is a good sign because it shows a real interest in the property, it’s important to bear in mind that yours is probably not the only real estate on the market that matches their criteria. Meaning, the faster you answer, the greater the chances of your property standing out from the competition and being chosen by the buyer.

With our property management CRM, real estate professionals can also work with canned replies, which are templates for emails to interact with potential clients swiftly and without requiring any of your time. You get to write your automatic responses and decide in which context they should be sent. And, what’s even better, these answers can be translated to many different languages, helping you serve foreign investors.

Properties for sale by the owner: effortlessly grow your business

A real estate management software shouldn’t only be helpful to take care of what you already have in your property portfolio, but also to expand it. That’s why CASAFARI CRM grants you access to CASAFARI, the largest, cleanest and most organised real estate database across 16 countries, and is now entering the United States in selected states for commercial real estate only via Claro AI.

Through a simple search, the estate agent can find properties put on the market by their owners, as well as set alerts to get notified when they show up. The whole system is integrated, allowing you to add the FSBO properties as leads, so you can keep track of your prospecting efforts.

This way, you don’t need to walk around the streets looking for new properties to add to your portfolio or search for hours in property portals: all that’s new on the market can be found in the same place.

Start working smarter with CASAFARI CRM

Landing pages: boost the promotion of your property portfolio

Landing pages are a useful resource for estate agents to promote one single property, highlighting it and increasing the chances of attracting potential buyers. But not everyone has the necessary skills to create a website page from the start.

This does not mean you cannot advertise the properties in your portfolio. With our real estate CRM, you can use one of our many templates to easily build as many microsites as you need in just a few minutes.

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The last, but certainly not the least, feature in this list is all about helping you find the perfect property for a buyer client. Once again, users of our real estate management software have access to all properties available on the market thanks to the integration with CASAFARI data.

Beyond this, CASAFARI CRM provides estate agents with Smartlink, a shareable link to present market opportunities tailored to each client’s needs. And the best part is that you’ll be able to track the interactions of the client with the link you sent, so you can understand what interests them more.

As you can see, our property management CRM can be a true ally of the estate agent, not only helping them to take care of their current clients, but also with the prospecting of leads, all while saving time and streamlining processes. Start working smarter with CASAFARI CRM.

Start working smarter with CASAFARI CRM

Frequently asked questions

Ownerlink provides property sellers with an automatically updated link displaying which portals feature their property, alongside view counts from the agency website and external portals. It also shares feedback from viewings and centralises all conversations between agent and client in a single messaging channel. This eliminates the need for constant manual updates while maintaining complete transparency.

Can CASAFARI CRM send automated replies in multiple languages?

Yes, CASAFARI CRM allows estate agents to create custom email templates that trigger automatically depending on the interaction context. These canned replies can be translated into multiple languages, enabling agents to respond instantly to potential buyers and foreign investors without manual delay.

How do estate agents find For Sale By Owner (FSBO) properties in CASAFARI CRM?

Estate agents can search for private listings directly within CASAFARI CRM thanks to its integration with CASAFARI’s database. Agents can configure web app alerts to receive notifications whenever new FSBO properties enter the market and add those listings directly as leads to track their prospecting pipeline.

Do you need web design skills to create property landing pages in CASAFARI CRM?

No coding or web design skills are required to build landing pages in CASAFARI CRM. Estate agents can choose from a range of built-in templates to create dedicated single-property microsites within minutes.

Smartlink is a shareable link that allows estate agents to present a curated selection of properties from CASAFARI’s database to prospective buyers. The link tracks how buyers interact with the listings, providing agents with insights into which properties generate the highest interest.