How CASAFARI’s market analysis helps estate agents sell more and faster
CASAFARI’s data-driven Property Valuation and Market Analysis help estate agents set the right asking price in seconds using up to 30 comparable properties in the same area. By establishing an objective valuation, agents overcome sellers’ emotional bias, attract more potential buyers or tenants, and significantly reduce time on the market. This structured approach replaces intuition with transparent market data, allowing agents to secure instructions and close deals faster.
The advantages of CASAFARI’s Property Valuation
1. Our Market Analysis is based on comparables
The whole market is certainly too broad to be taken into account when it comes to valuating a property, right? A big apartment in the middle of the city and close to many businesses probably won’t be worth the same as a smaller property, further away from the city centre and located in an “unknown” village.
That’s why CASAFARI’s Property Valuation and Market Study tool shows you an ideal asking price according to comparable properties, with similar characteristics and in the same area.
2. It’s done in seconds
With CASAFARI, the estate agent can literally create a Property Valuation report in less than a minute.
This can be quite useful during a meeting with the client and to give a fast response to leads, keeping them engaged with you and motivated to seal the deal. This also helps reduce the expectations of a client who’s very optimistic about selling their home for a high price, showing them what the average market value is.
Want to see the whole process of creating a Property Valuation on CASAFARI?
3. Our Market Analysis provides greater data accuracy
CASAFARI aggregates and deduplicates listings from thousands of portals and agency websites for a complete view of the market. This means that, when our tool produces a Property Valuation, it is not restricted to comparable properties available on a single marketplace: CASAFARI provides a complete and transparent view of the whole real estate market.
Why is this important? Because it ensures that your Market Analysis report is as accurate and representative of active market stock as possible. There is no better way to price a property.
4. Plenty of comparables to work with
No other real estate software gives estate agents the power to create Market Analysis reports with as many comparables as CASAFARI.
Provided that there are enough properties with similar characteristics in the area, our report starts with 30 comparables, and you can curate the selection by adding or removing properties. The result is a careful curation of relevant comparables, which is invaluable when setting an asking price.
5. It gives you power to negotiate with the client
With a curated Market Analysis report in your hands, you have the opportunity to show your client competing properties, how they are priced, how the market is behaving for properties with similar characteristics, and other useful information.
You will gain confidence with this accurate data to show your client when an increase in the asking price of the property is possible or a decrease is necessary.
Complement your valuation: CASAFARI Market Analytics and Property Page
The Property Valuation tool is not the only one that empowers you to persuade a client about the proper selling price of a property. CASAFARI has additional ways to provide to your client plenty of information related to the market and to understand all about the real estate for sale or rent. Check it out!
CASAFARI Market Analytics: understand the property market trends
CASAFARI Area Insights (Market Analytics) complements our Property Valuation because it shows how the real estate market is behaving in a specific area. You can monitor whether demand is increasing or decreasing for a given property type, see how many properties compete for buyers or tenants, and identify whether asking prices in the area are moving upwards or downwards.
You can also analyze average asking prices in a given area broken down by square metre or room count, as well as track how many properties are entering or leaving the market.
With this knowledge in your hands, CASAFARI Area Insights allows you to understand the recommended asking price suggested in your Property Valuation and explain the market context to your client using transparent data.
Property page: know all historical data about a property
Another useful tool to have in your back pocket as an estate agent is CASAFARI’s Property Sourcing. Beyond enabling you to find properties tailored to your clients’ needs across all active market stock, Property Sourcing allows you to take a deep dive into a property’s historical data.
On individual property pages, you will find property characteristics, which agencies are currently listing them, and their active asking prices. You can also review historical data, including which agencies previously listed the property, how long it remained on the market, and past asking prices.
There is no better way to build trust with clients than entering a meeting or taking a call with complete historical context for their property. Now that you know what is possible, you can make data-driven decisions and grow your agency.
Frequently asked questions
How does CASAFARI calculate a property valuation?
CASAFARI calculates a recommended asking price by analysing comparable properties with similar characteristics in the same area, starting with up to 30 comparables that the estate agent can curate. In addition to active and historical asking prices from listed stock, CASAFARI incorporates official and client-reported closing prices where available. For technical integration details, see the Comparables and Valuation API documentation in English.
How long does it take to create a property valuation report in CASAFARI?
An estate agent can generate a complete Property Valuation report in less than a minute. This speed makes it highly practical for live use during client meetings or when responding immediately to new seller leads. Rapid reporting helps agents maintain client engagement and set realistic market expectations from the very first interaction.
Can estate agents customise the comparable properties in a CASAFARI valuation report?
Yes, estate agents can fully customise the selection of comparables in a valuation report. When sufficient similar properties exist in the area, the report automatically selects up to 30 comparables. The agent can then add or remove individual listings to curate the most accurate and relevant set of properties for their client.
How does Area Insights (Market Analytics) complement a property valuation?
Area Insights provides broader market context by showing local supply and demand trends and active competing stock in a given zone. It tracks properties entering or leaving the market and calculates average asking prices per square metre or by room count. This market-level intelligence enables agents to explain the wider economic factors behind the recommended asking price.
What historical data is available on a CASAFARI property page?
A CASAFARI property page displays complete details on a property’s characteristics, active listings, current asking prices, and listing agencies. It also details the property’s full market history, including previous listing agencies, historical asking price changes, and total time on the market. This detailed timeline gives agents full visibility before advising clients or negotiating deals.