4 functionalities of CASAFARI to boost your sales strategy
CASAFARI boosts an estate agent’s sales strategy through four core functionalities: Property History inside Property Sourcing to review past asking prices and listing attempts, Favourites folders with shareable SmartLinks, 24/7 virtual tours in CASAFARI CRM, and agency partnerships via CASAFARI Connect. Combining these tools helps agents expand market reach, improve client service, and streamline property transactions.
Property History: understanding the past to ensure the desired future
Have you ever heard the saying that those who don’t learn history are doomed to repeat it? This is also true for your property portfolio. Learning about the past before selling a property can tell you if the owner has tried to sell – and struggled with it – before reaching out to you, and at what asking prices.
This way, you get an understanding of how this property was received by the market, how to promote it now to ensure a better outcome and how to persuade the owner of your sales strategy.
Inside CASAFARI’s Property Sourcing, each property on the market has a specific property page in which the whole historical information can be easily found, since the first moment they were online. Don’t be shy and use all this data to your advantage.
Property history: why is this data priceless to real estate professionals
Favourites folders: organised information for potential buyers
Boosting your sales strategy can also mean creating the means to make selling properties easier and faster without much effort. And, in order to do so, you need to know your property portfolio very well and have it ready to be shown to potential buyers.
With CASAFARI’s Favourites, estate agents are able to create folders to organise their portfolio per area or typology, for example. This way, you have a more organised view of what might interest your clients, according to their needs.
Also, you will be able to create folders with real estate that match the criteria of each of your clients and share a SmartLink to the album. The smartlink allows them to navigate through the properties, see the details of each one and select the ones they’re actually interested in. Meaning, you make the buying experience easier for the client and increase the chances of selling a property.
How to benefit from CASAFARI’s Favourites folders
Virtual tours: expanding the reach of your property portfolio
Virtual tours have revolutionised the real estate industry by providing agents with a powerful tool to showcase properties in an immersive and engaging manner. These tours offer prospective buyers the opportunity to virtually walk through a property from the comfort of their own homes – even if these homes are countries away.
This accessibility not only saves time for both the agents and the clients but also allows for a broader reach to potential buyers, including those who may be unable to visit the property in person. By offering a realistic and detailed view of the property, agents can better qualify leads, as individuals get a comprehensive sense of the space, leading to more serious enquiries and reducing the likelihood of wasted viewings.
This 24/7 engaging open house experience not only attracts more interest but also assists in expediting the decision-making process for potential buyers. And the best news is it can be found inside CASAFARI CRM, for you to promote your property portfolio.
3 reasons for you to offer a virtual tour on your property listings
CASAFARI Connect: partnering to expedite property sales
Another interesting strategy to broaden the opportunities for selling properties is partnering with other estate agents. Collaboration is key to reaching more clients, since it allows agents to leverage each other’s networks and clientele.
Often, an agent might possess a remarkable property listing but may not currently have a client seeking such a property. Collaborating with other agents facilitates the sharing of listings, enabling access to a wider pool of potential buyers who may be specifically interested in those properties. By forming partnerships, agents can cross-promote each other’s listings, enhancing visibility and increasing the chances of matching properties with the right buyers.
This collaborative approach encourages a mutually beneficial relationship where agents can exchange expertise and insights, ultimately providing clients with a more comprehensive and diverse range of options. And it’s all possible with CASAFARI Connect, a tool to build flexible commission sharing rules and allow agents to partner easily and transparently.
How CASAFARI Connect boosts property deals and who is it for
Now that you know how to take your sales strategy to the next level and how technology allows you to better communicate your property portfolio, it’s time to start working with it to support you. Selling properties couldn’t be easier than when you sign in to the CASAFARI platform and have all the market data in your hands.
Frequently asked questions
What does CASAFARI’s Property History show estate agents?
Every property page displays the complete historical record of the asset since it first went online. It shows whether the owner previously tried to sell it and at what asking prices, helping agents shape their promotion strategy and advise the seller effectively.
How do Favourites folders and SmartLinks improve the buying experience?
Agents can organise their portfolio into folders by area, typology or client criteria and share a SmartLink to the album. Prospective buyers can browse property details and select listings of interest, simplifying the search process and speeding up transactions.
How do virtual tours in CASAFARI CRM help qualify buyer leads?
Available inside CASAFARI CRM, virtual tours provide a 24/7 open-house experience so buyers can explore spaces remotely. This provides a comprehensive sense of the property, leading to better-qualified enquiries and fewer wasted in-person viewings.
How does CASAFARI Connect facilitate partnerships between estate agents?
CASAFARI Connect enables agents to establish flexible, transparent commission-sharing rules and cross-promote listings across each other’s networks. This matches properties with a wider pool of qualified buyers and helps expedite property sales.
Can real estate teams access CASAFARI’s property data through an API?
Technical teams can integrate Property Sourcing and historical property data directly into their own systems via the REST API documented in the Property Sourcing API documentation. Account access and platform management are available directly on platform.casafari.com.