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Sacco Real Estate (of eXp Italy): a data-driven approach to the market

Armando Sacco, founder of Sacco Real Estate

Armando Sacco, broker at Sacco Real Estate (part of eXp Italy), sought to replicate Canada’s MLS-style statistical data in Italy and discovered CASAFARI at an eXp Italy convention. Using its Property Valuation, Market Analytics and private-seller lead tools daily, he sets asking prices aligned with market conditions and has raised his client conversion rate close to 100%.

The advantages of CASAFARI for Sacco Real Estate (part of eXp Italy group)

Armando tells us that nowadays he uses CASAFARI almost every day, especially our Property Valuation tool, our private seller leads features and Market Analytics.

Finding private-seller leads (FSBO) at a faster pace

Catching new leads to grow their portfolio while still attending to their clients’ every need is a challenging responsibility of real estate agents. Inside our Property Search, professionals can find a filter to gather private seller leads by searching for properties selling solely by their owners. They can even look for properties in specific areas or that fit some criteria.

But that’s not all. Our real estate software also allows real estate professionals to set alerts to specific searches. Meaning, they can be notified when FSBO properties are put on the market, so they are the first ones to act on it.

When it comes to Market Analytics, it’s all about understanding the behaviour of the market. It shows trends like:

  • Stock availability per asset class
  • Average time each asset class spends on the market
  • Property asking prices per area and type of business
  • Distribution of properties by amount of rooms

With that data on their hands and seeing the charts of how each information is changing through time, Sacco Real Estate’s collaborators can strategise their work and the future of the business by making data-driven decisions when accessing the Italian property market with CASAFARI.

With CASAFARI I get to have that indispensable “geographic intelligence” to get the knowledge of the local market in just a few clicks.

Armando Sacco, broker at Sacco Real Estate (eXp Italy)

Property Valuation, a time-saving property valuation tool to empower real estate professionals

The amount of tasks that a real estate professional deals on a daily basis is no joke: time is not something that can be spared and every task must be completed effectively.

The Property Valuation report is the perfect example of how Armando and his colleagues can count on CASAFARI’s products to save some time with operational tasks. Our property valuation tool avoids a long process of manual searches for similar properties, building an archive of listings and tracking their sales to know for how much should their client’s property be sold for – something that took literally hours.

Our report gets done in a few minutes thanks to the fact that CASAFARI has the largest real estate database across 16 countries (US: entering now, selected states, commercial real estate only, via Claro AI) globally. According to CASAFARI internal data from 2022, the CMA looks among 50 million unique properties, from over 30,000 sources, finds the perfect list of comparables for a property and suggests an ideal asking price.

And, if the estate agent needs help explaining to the client the reason for such price, they can always resort to our Market Analytics, that we just talked about, and to the competitor properties found.

When in meetings to present my services, I always use a Property Valuation run by CASAFARI and I must say that I always get compliments for the profusion of statistical data presented by me.

Armando Sacco, broker at Sacco Real Estate (eXp Italy)

Results that change the game

If we are talking about the relevance of our real estate software for our clients, there’s nothing better than letting them speak, right?

“I have improved a lot the conversion from first meetings to new clients. I must also add that I get to define an asking price much more aligned with market conditions, avoiding overpricing the properties. If my conversion rate hasn’t reached 100%, it’s very close to it.

In addition, the lead generation too has brought me benefits. I publish monthly an update in video with statistics about the local real estate market on my Youtube channel and I must admit that those are the ones with a higher number of views. From them, I gather more leads, schedule more meetings, convert more clients and, consequently, sell more. What else to say? Oh, yes… All thanks to CASAFARI!”

Frequently asked questions

How does Sacco Real Estate use CASAFARI to find private-seller leads in Italy?

Within Property Search, estate agents filter for properties listed solely by their owners (FSBO) in specific areas or according to set criteria. They can also set web app alerts on saved searches to receive instant notifications whenever new FSBO properties enter the market. This allows agents to react immediately and secure new listings before competitors.

Market Analytics enables real estate professionals to track stock availability across different asset classes and the average time properties spend on the market. It also monitors property asking prices by area and transaction type, as well as property distribution by room count over time. Estate agents can use these insights to make data-driven strategic decisions.

How does CASAFARI’s Property Valuation report save time for brokers like Armando Sacco?

Instead of manually searching property portals and archiving individual listings, agents can generate a comparative market analysis (CMA) report in just a few minutes. Drawing on CASAFARI’s database of 50 million unique properties from over 30,000 sources, the tool identifies relevant comparables automatically. This allows brokers to set accurate asking prices quickly without spending hours on operational tasks.

What results did Sacco Real Estate achieve after adopting CASAFARI?

Armando Sacco reported that his conversion rate from initial client meetings to signed listings moved very close to 100%. Properties avoided overpricing by setting asking prices aligned with real market conditions. Additionally, monthly market update videos published on YouTube using CASAFARI statistics generated higher view counts and attracted more seller leads.

Does CASAFARI include closing prices as well as asking prices in Italy?

Yes, CASAFARI includes both asking prices and official closing prices. It indexes asking prices from property portals while integrating official closing prices from Italy’s Agenzia delle Entrate and transaction data reported by clients. The platform clearly distinguishes between asking prices and actual transaction prices to ensure accurate market valuations.