3 reasons for you to offer a virtual tour on your property listings
Adding a virtual tour to property listings helps estate agents attract international investors (such as the 38.6% eyeing Portugal and 35.9% eyeing Spain in a ListGlobally survey), assist relocating buyers who cannot visit in person, and pre-qualify leads to save time on viewings. With CASAFARI CRM, agents can build and publish immersive 360-degree virtual tours in mere minutes.
1. You’ll be able to reach international property investors
A study by ListGlobally in 2021 concluded that foreign homebuyers were heavily interested in investing in Southern European markets such as Portugal and Spain.
Another key finding was that foreign buyers rely heavily on web content when searching online for suitable properties. They tend to prefer listings that offer convenient features to aid their research, noting that a lack of detailed property information remains a primary pain point.
Virtual tours offer a practical way to provide detailed visual information online. Whether using CASAFARI CRM or exporting through FeedCruncher, once you export your property listings to portals that allow virtual tours, you provide a more immersive experience for potential foreign homebuyers even at a distance. This brings overseas buyers closer to your property portfolio and enhances your sales opportunities.
Reaching international property buyers with CASAFARI CRM
Export property listings to many portals at once with Feedcruncher
2. You’ll show the property to people that aren’t able to visit in person
Consider buyers or tenants moving across the country or relocating from abroad for work. These clients are rarely able to visit properties in person prior to relocating.
And while finding a new home in a new place is already challenging, this struggle is amplified when we’re talking about markets in which properties are sold in no time.
With a virtual tour, a potential buyer or even tenant can see the details of a property from up close, as if they were present in a visit, helping them feel safe enough to make their decision. They get a new home and you increase your revenues even faster: a true win-win situation.
Create your virtual tours with CASAFARI CRM
3. You’ll help people decide whether they really wish to book a visit
Providing potential buyers with a virtual tour saves valuable time during daily operations. By adding an interactive view to your property listing, browsing buyers can inspect much of the home from their current location.
Therefore, if they decide to go ahead and book a proper on-site visit, it means that they are really interested in the properties. Meaning, the virtual tours can help you filter your potential clientele and only book visits with those that actually might want to buy or rent them.
This saves the time and effort of showing properties to people that would rather have a different disposition of the rooms or that are looking for different characteristics.
Create your virtual tours with CASAFARI CRM
How do you create a virtual tour inside CASAFARI CRM?
You can find a section for creating virtual tours inside CASAFARI CRM by accessing the details of each property, then clicking in Media – Virtual Tours. In order to create them, you will need to:
- add 360º photos of the rooms;
- set a starting point for each photo, in order to define the first view that potential buyers get from each room;
- define the order in which the images are shown, to make sure the navigation through the property is cohesive.
The whole process is intuitive and completed in mere minutes, which makes upgrading your property listings even easier.
To elevate your listings, sign in to the CASAFARI platform and access CASAFARI CRM. You will gain access to virtual tours, lead management funnels, owner links, smart mails, and additional features.
Create your virtual tours with CASAFARI CRM
Frequently asked questions
How do virtual tours help attract international property buyers?
According to a 2021 ListGlobally survey of property investors, foreign buyers targeting markets like Portugal and Spain rely heavily on online search and find the lack of detailed property information a major pain point. Exporting virtual tours to international portals via CASAFARI CRM or FeedCruncher gives overseas buyers an immersive view from a distance.
Why are virtual property tours useful for relocating buyers and tenants?
Buyers and tenants moving across the country or from abroad for work often cannot attend in-person viewings before relocating, especially in fast-moving property markets. A virtual tour lets them inspect the property’s details closely from afar, giving them the confidence to make a buying or renting decision faster.
How do virtual tours save time for estate agents?
Virtual tours allow browsing buyers to inspect the layout and room characteristics from home before requesting an appointment. This filters out unsuitable prospects so estate agents only conduct on-site viewings with genuinely interested buyers or tenants. Agents looking to expand their digital strategy can also explore creating real estate videos as an estate agent.
What do you need to create a virtual tour in CASAFARI CRM?
Inside CASAFARI CRM, open the property details and go to Media – Virtual Tours. You need to upload 360º photos of the rooms, set the starting view for each photo, and define the display order so navigation through the property is cohesive.
How can estate agents publish virtual tours to multiple property portals at once?
Once a virtual tour is created, agents can use CASAFARI CRM or FeedCruncher to export their property listings automatically to real estate portals that support virtual tours.