Coldwell Banker Spain: real estate data to boosts sales
Coldwell Banker Spain, coordinated by Inés Cartelle Saez, uses CASAFARI’s unified property software to automate property valuations, source for-sale-by-owner (FSBO) leads, and review complete asking-price histories. By unifying property search, market analytics, and valuation tools in a single platform, the team saves daily operational time and accelerates property sales.
The advantages of CASAFARI for Coldwell Banker Spain
Among the many ways in which CASAFARI has changed the way Coldwell Banker employees work, Inés highlighted three main benefits.
- Property valuations based on real values
CASAFARI’s Market Analysis provides a suggestion of asking price by finding the most suitable comparables for a property. It matches the property to those that have similar characteristics and are in the same area, calculating what would be a selling price, a fair market price and an out of the market price.
Our tool also brings extra information to help advocate the asking price with the client, such as:
- Average price per square metre found on comparables
- Average rental yield expected
- Average time the a property like that usually stays on the market
- Increases and decreases trends of asking prices in the area
Instead of manually searching for comparable properties and trying to find information about the conditions of the market in each area, now estate agents such as Coldwell Banker’s can do it in seconds with an automated property valuation and market study tool.
- Quickly finding FSBO property leads
CASAFARI’s Property Search allows estate agents to filter their search for properties for sale by the owner. It can include those properties that are listed by the owner and an agency at the same time or not, it’s up to the user. One can also select an area in which one wishes to see FSBO results, of course. This way, they can gather real estate leads in an easy way.
And, if this is something that estate agents want to do regularly, they can even set an alert inside our real estate software and get notified every time properties that fit your criteria are put on the market. There’s no faster way of growing their portfolio.
- Keeping up with the market
Our Property Search aggregates listings from thousands of property portals and agency websites to ensure Coldwell Banker’s and every real estate professional has access to a transparent and organised real estate database.
It literally gave them a full view of the market and its movements, sparing the efforts of having to research dozens of different websites and real estate portals daily to keep up.
- Historical data to empower real estate professionals
With CASAFARI’s Property Sourcing, estate agents have in their hands the full history of what went on with each listing on the property market. They get to see which agencies had the mandates to sell them, when and how much was the asking price.
This allows professionals to show the client they are fully aware of what goes on in the estate market and with their property, raising the credibility of their work. It can also be used to negotiate the asking price with the client, based on real estate data.
“CASAFARI helps us a lot when it comes to making property valuations and, therefore, in selling properties faster. It is a powerful tool to propose an asking price to the client, since it’s based on actual real estate data.”
Inés Cartelle Saez, coordinator at Coldwell Banker
Simplified work and a more strategic approach to business
Nowadays, after having verified the effectiveness of our tools, Inés and her team access CASAFARI’s real estate software almost daily and for multiple purposes. Our tools allow them to focus less on the operational aspects of the business and more on and what’s relevant to increasing revenues, both by:
- saving time in daily tasks
- speeding sales with accurate market analysis
- providing arguments to work, with data that offers a 360º view of the market
“More than saving time, we saw that we could invest it better, since the results we obtained were very good.”
Inés Cartelle Saez, coordinator at Coldwell Banker
Frequently asked questions
How does CASAFARI calculate suggested asking prices in a property valuation?
CASAFARI matches the property with comparable listings sharing similar characteristics in the same area, calculating a suggested asking price alongside average asking price per square metre, expected rental yield, time on market, and local asking-price trends. Real estate teams can also integrate valuation workflows directly using the Comparables and Valuation API documentation.
How can estate agents find for-sale-by-owner (FSBO) leads in Spain with CASAFARI?
Using Property Sourcing, agents filter listings in a selected area to show properties listed directly by private owners—either exclusively or alongside agencies. Agents can also set web-app alerts to receive instant notifications when new FSBO listings appear on the market.
What historical information does CASAFARI show for a property listing?
CASAFARI displays the complete listing history of an asset across the property market. This includes every asking-price change, previous delistings, and which estate agencies held the mandate to sell the property and when.
Does CASAFARI include closing prices as well as asking prices in Spain?
Yes. Alongside asking prices indexed from property portals and agency websites, CASAFARI integrates closing prices from official sources such as the Spanish Notariado alongside transaction data reported by clients at company level.
How can real estate teams access CASAFARI’s property valuation and sourcing tools?
Teams can sign in directly on the CASAFARI platform at platform.casafari.com/signin to access the web application. Alternatively, real estate teams can integrate Comparables and Property Sourcing into their software via the API and MCP documented at developers.casafari.com.