5 Essential Tips For Estate Agents
Alongside sourcing properties, booking viewings and managing contracts, estate agents succeed by focusing on five core practices: taking well-lit listing photographs, setting an accurate asking price using local comparable properties, building a digital marketing presence across websites, newsletters and social media, knowing neighbourhood amenities inside-out, and staying in touch with clients after the contract is signed to encourage word-of-mouth referrals.
1. A picture is worth a thousand words
Good photography can spell the difference between a popular property and an overlooked one. The photographs you post alongside the listing are the potential buyer’s first impression of the property, so make them appealing enough to attract attention.
Estate agents should always take pictures in good lighting and take care to really capture the potential of the property. Need help in that field? Read our guide to real estate photography.
2. Set the right price
A property that is valued too cheap will create a loss for the seller; one that is too expensive will sit on the housing market untouched. You can lower the price later, but the damage might already have been done and the property may have attracted a negative reputation.
One way you can correctly perform a valuation is by using a property valuation and market study tool to compare the property with others in the same neighbourhood or with similar characteristics. How much are they on the market for? Estate agents can use CASAFARI to find the most accurate data relating to pricing in a given area and value the property accordingly.
3. Optimise your real estate marketing
In this day and age digital marketing is unavoidable, and you should be using email and social networking channels to reach new and existing clients. Before they have got in contact with you, it is likely that a client has researched their options online, and you want to be their easily-accessible first choice.
Create a solid real estate marketing strategy and harness a positive online reputation with a website, a newsletter and social media visibility. Share relevant content such as new property listings and market news so that you are always at the top of your clients’ feeds. Doing this, you will also give the impression that you are an expert source in real estate that sellers and buyers want to work with.
Coming up with your online presence takes time and when done well it can be really effective. Check our guide with a few tips on how to do real estate marketing on social media.
4. Know your area inside-out
Your clients will want to know everything there is to know about the neighbourhood they will potentially be settling down in, so come prepared with all of the right information. This means schools, basic amenities, public services and any other areas of interest; you want to be your client’s first port of call when it comes to buying a property, so make sure they don’t even think of looking for expert advice elsewhere. Use CASAFARI Area Insights, which provides useful information for estate agents to get to know neighbourhoods inside-out.
5. Stay in touch once the deal is done
You know you have to accompany your client throughout the sales process, but don’t forget about the aftercare too. Your relationship shouldn’t come to an end once the contract has been signed; you should follow up with them to make sure that everything is going alright and that they’re ultimately satisfied with the sale. This unexpected added touch creates value that the client will remember – which makes them more likely to recommend you to others.
Word-of-mouth is an incredibly powerful tool for estate agents, and for this reason failing to maintain a relationship post-sale with your clients is a missed opportunity. Encourage them to stay in contact and you’ll maximise your chance of referral.
Frequently asked questions
How do estate agents determine the right asking price for a property?
Estate agents determine the right asking price by comparing the property against similar properties in the same neighbourhood. They review current asking prices from indexed listings alongside historical closing prices from official registries, notaries and client-reported transactions. Estate agents can learn how to perform a property valuation in CASAFARI or sign in to the CASAFARI platform to access comprehensive market data.
Why is overpricing a property at the start a risk for sellers?
An overpriced property risks sitting on the housing market untouched for long periods. Even if the asking price is lowered later, the listing may already have acquired a negative reputation among buyers. Conversely, pricing a home too cheaply creates a direct financial loss for the seller.
Which digital marketing channels should estate agents prioritise?
Estate agents should combine a professional website, an email newsletter and active social media profiles. Sharing new property listings and relevant market news ensures agents remain visible to prospective clients online. This consistent digital presence helps build a positive online reputation and establishes the agent as a trusted market expert.
What neighbourhood information do property buyers expect from an estate agent?
Property buyers expect detailed knowledge of local schools, basic amenities, public services and key points of interest. They also look for insight into broader neighbourhood market dynamics and pricing trends. Tools like CASAFARI Area Insights allow agents to present this data clearly and maintain their role as trusted local advisors.
Why should estate agents follow up with clients after the sale is completed?
Following up after the contract is signed ensures that the buyer or seller is entirely satisfied with the transaction. This simple aftercare adds memorable value to the service and strengthens long-term relationships. In turn, satisfied clients are much more likely to recommend the agent through word-of-mouth referrals.