Real Estate Expertise: Nuno Ascensão from KW Portugal

In March 2021, KW Portugal partnered with CASAFARI to give all its consultants across Portuguese territory free access to property data and comparative market analysis tools integrated into their CRM, achieving a user rate above 80% within six months. Nuno Ascensão, Regional Owner of KW Portugal, advises new consultants to seek the best training in the market to build a sustainable real estate business.

What led to the decision to make the services available to all professionals in Portuguese territory?

Our decision was made because we want to provide our consultants with the best tools in the market in this area. We know that credible and detailed information about each property and its comparables allows our consultants to sustain comparative market analysis, thus adding value to their clients.

A Real Estate consultant is a specialist in his market, and for this he needs the necessary technological tools that allow him to access the information that supports his recommendations. For that to be possible, they need not only the best training in the market, but also the best information.

After almost six months of using our services nationally, what is the feedback you have gathered from consultants?

The feedback is very positive. We have a user rate above 80% which demonstrates the importance of our investment in this tool.

As with any technology-based tool, there is also a need for training. The training has been done in partnership with CASAFARI, which, after the training and taking into account the feedback from the Market Centers, increases the degree of use, satisfaction with the tool, as well as further enhancing the use of the different features that are available in CASAFARI.

What is the main added value you point to the fact that everyone has access to CASAFARI’s services with deep CRM integration?

The main added value is simplicity and speed of access (as it is integrated into our platform) and also obtaining updated information on all existing properties on the market, thus being able to deliver a better service to its customers both at the time of comparative market analysis and in the search for solutions for its buyers.

How would you describe the post-pandemic Real Estate market?

The pace of recovery in the various real estate segments is moving at different speeds. We continue to see a market that remains strong because buyers continue to exist and are active.

From the point of view of foreign buyers, we had 12 months of retraction, due to the constraints of the pandemic, but we believe that we believe that Portugal continues to be a country of high interest and, therefore, with the gradual opening we will again have an influx of foreign buyers.

What do you foresee happening in 2022 in the Real Estate market, nationally and internationally?

Although we cannot have a real notion of the economic impact that this pandemic will cause, we know that markets are cyclical and real estate is not an exception.

Since 2013, Real Estate has been on the rise and therefore there will tend to be a downturn somewhere. However, we can point out that the pipeline will be robust on the supply side, due to the positive evolution in the investment capacity of national players.

Despite the impact caused by the pandemic, we expect the interest in the property market to remain high due to a context of low interest rates and high financial liquidity at a global level.

What advice would you give to new professionals arriving in the Real Estate market?

My recommendation is to seek the best training in the market, because only then will you be able to build a business and a career with the necessary foundations for a sustainable business, robust and with the capacity to face all the challenges of this sector.

Besides the most complete real estate data in the market that CASAFARI makes available, what is the biggest benefit that you highlight presence in this Real Estate Network?

For KW this partnership allowed us to strengthen the value proposition that we deliver to our associates. By making available to all KW Portugal consultants and free of charge the best and most complete tool on the market is something differentiating and allows our consultants to provide a better service to their customers.

Frequently asked questions

What adoption rate did KW Portugal achieve after rolling out CASAFARI?

Within six months of launching the national partnership in March 2021, KW Portugal achieved a user rate above 80% among its consultants. This adoption rate was supported by ongoing joint training sessions held in partnership with Market Centers. As a result, consultants across Portuguese territory quickly embedded CASAFARI tools into their daily workflows.

How does CASAFARI support comparative market analysis for estate agents?

CASAFARI provides updated, deduplicated property data and market comparables across the real estate sector. This enables estate agents to create accurate comparative market analysis and property valuation reports using both asking prices from indexed listings and closing prices. Developers and technical teams can also review the Comparables and valuation API documentation for custom integrations.

Can CASAFARI be integrated directly into a real estate agency’s existing CRM?

Yes, as demonstrated by KW Portugal’s deep CRM integration, estate agencies can embed CASAFARI property data and valuation tools directly into their own software platforms. This setup gives consultants immediate and seamless access to market information without leaving their primary software interface. Real estate professionals can sign in on the CASAFARI platform to explore these features.

What tools does CASAFARI offer for property sourcing and buyer searches?

Through Property Sourcing, real estate consultants can search every property currently on the market from a single interface. Agents can easily track price history, monitor market changes and find suited property solutions for buyer clients. Similar success stories, such as that of Anne Brightman from Keller Williams Portugal, highlight how KW leaders leverage CASAFARI data to serve buyers.

How can real estate professionals or networks get started with CASAFARI?

Real estate professionals and enterprise networks can sign in on the CASAFARI platform to access property data tools directly. Technical teams interested in API options can explore product documentation on developers.casafari.com. The platform offers self-serve access to help agencies get started immediately.