Lead Magnet: convert real estate leads into sellers and buyers with CASAFARI
CASAFARI’s Lead Generator (Lead Magnet) is a customisable widget installed in under 5 minutes on an estate agency’s website or a CASAFARI-hosted microsite. It captures buyer, seller and rental leads 24 hours a day by offering visitors an instant comparative market analysis and suggested asking price in exchange for their contact details.
What are real estate leads?
A potential client that gives you their contact details through a form, an email or on social media, for example, is what is called a lead. Usually, this happens through an exchange of information. The person receives something useful, like an ebook, access to a free webinar or something they need and, in exchange, feels motivated to provide their personal information.
When it comes to our Lead Generator, as you will see in this article, the real estate lead gets access to an online property valuation made in seconds.
What is CASAFARI’s Lead Generator?
CASAFARI’s Lead Magnet is a powerful tool to help estate agents capture more real estate leads while providing potential clients with access to an instant property valuation calculator.
How to generate real estate leads with the Lead Generator
The Lead Generator widget is placed on the website of the estate agent or of the agency. When potential buyers or sellers access the website, they have the opportunity to receive a customised and instant comparative market analysis, with a suggestion of asking price for the property they intend to buy, sell or rent. In exchange for the information, the potential client needs to fill in a form with their contact information.
If the estate agent does not have a website, we provide a customised microsite with the widget to attract and qualify real estate leads among property sellers, buyers, landlords and tenants. It also comes with a QR code that drives clients to the microsite, which can be used on business cards, social media, brochures and other materials.
Both the widget itself and the microsite are customisable, so you can add your photo, contact details and brand colours.
After activating your Lead Magnet, installing the widget takes less than 5 minutes. All names, telephone numbers and email addresses are directed to the estate agent’s email inbox or added directly to their CRM as real estate leads. This allows the professionals to approach them, already informed of what they are looking for.
As a result, by attracting more potential clients, this tool ultimately allows you to convert more leads into real estate deals.
How to access the widget?
Any independent estate agent or agency can use the Lead Magnet on their own website or on a microsite quickly built by CASAFARI. Simply contact your account manager to help you implement and customise it to fit your brand.
If you are not yet a client, sign in to CASAFARI to get started.
Which are the benefits of using the widget to catch real estate leads
Once you understand the fundamentals of generating real estate leads with the Lead Magnet, let us examine the benefits of adding this technology to your daily work.
Fast response to the leads
Either receiving the real estate leads in your CRM or in your email inbox, you get all the information about the potential client instantly when they use the property valuation calculator. This means that you get to act fast, offering properties from your portfolio suitable to their needs or offering help to sell/rent their property.
Also, if you choose to send this information straight to your real estate CRM, you can also follow the evolution of the lead, nurturing it through the sales funnel.
Settle the leads’ expectations about prices
The comparative market analysis report that the real estate lead is going to get from your widget offers them a few important pieces of information.
First of all, they will see suggestions of a fair market price for the property, the ideal asking price for a fast sale and what would be the value that decreases the competitiveness of the property.
They also get to see charts showing how the comparable properties on the market are distributed in terms of prices, price per square metre and the average time spent on the market for a property with such characteristics.
This brings a data-based, realistic view of the market to your real estate lead. With this down-to-earth perspective, they already start talking to the estate agent aware of the reality, of how much they can get out of this deal and of how long they should expect to wait for the sale of the property. It makes the work of the estate agent easier, since they don’t need to be the bearer of bad news.
Works for both sale and rent
It does not matter whether your real estate lead wishes to buy, sell or rent, our widget answers their queries so no potential client is missed.
You just simply have to choose which kind of business works best for your company and implement it on your website.
Catches leads 24h a day
Even the most dedicated professionals have to rest at some point, right? Well, if you use CASAFARI’s Lead Generator, you have a technology catching real estate leads for you effortlessly 24h a day.
This means you get to focus your time and attention on the already existing clients and on your other real estate marketing strategies.
You already know in which kind of business the real estate lead is interested in
Imagine one potential client uses your property valuation calculator to check for how much they can sell a two-bedroom apartment, with two bathrooms, lift and garage in the building. The property is located in the city centre of the capital city of the country.
Once you get the information about this real estate lead, you will also be informed of which kind of property they were looking for, either to buy, sell or rent. This allows you to act instantly, selecting properties that could fit into their profile even before approaching the potential client.
If you do not have the matching property in your portfolio, you can share the deal through CASAFARI Connect, which connects you with portfolios of professionals open to sharing commissions for faster transactions.
How to convert real estate leads: spread the word about the widget!
We know that the more real estate leads, the bigger are the chances of closing deals, so let’s understand a few ways to enhance the power of your Lead Generator. You want to make sure your target audience accesses the page in which the widget was placed and, for that, you have a few options.
Business card
Add a QR code to your business cards, which leads directly to the Lead Magnet on your website or on your microsite. This way, every time you give away a new card, you get to explain about the free property valuation that you offer and where they can find it.
Brochures
The same we said for business cards goes for brochures. If you’re used to distributing this kind of materials for your marketing strategies, then remember to add the QR code or link to the Lead Generator on them.
Social media
If you already work with real estate marketing for social media, then you could create organic or promoted posts on your Facebook, Instagram and Linkedin to talk about your property valuation calculator! Remember to use attractive images to make sure your audience pays attention to your post.
Another benefit of working with social media to boost the number of real estate leads on your Lead Generator is that they allow you to focus on a target. If you tend to have a clientele with specific characteristics, add them to the social platforms and show your post only to the people who fit into this profile. These tools allow you to filter your target audience per age, gender, living area, interests and many other possibilities.
Blog posts
If you’re used to creating content for attracting potential clients, spend a few minutes creating a blog post to explain why your Lead Generator is so interesting. The idea here is to make the readers curious about the property valuation calculator, so they click to see the widget and become real estate leads. Don’t forget to talk about the benefits for the readers!
Ads on search engines
You can advertise your free property valuation calculator on search engines like Google, creating ads so that when people search for “value my property”, they find your website.
This method is not free, you will have to pay per click that you get on the ads. But imagine what a good investment it could be if a big part of these clicks become real estate leads that you convert into clients!
Make sure your copy attracts the readers, so they click more often. Also, try to understand which are the words that your potential clients look for on the search engines, so you can direct your ads to answer these expressions and needs.
Don’t forget to measure the results of your efforts!
Being aware of these strategies of how to catch and convert real estate leads and how to attract them to your widget, it’s time to understand how many potential clients are turning into new properties on your portfolio or homebuyers for you to attend.
A good metric for you to use is the conversion rate. This is calculated based on a percentage of how many real estate leads became clients out of all the leads you caught. Let’s see an example.
Let’s imagine you caught 100 real estate leads with the help of the widget. 16 of them became clients that are willing to sell properties with you or have you as help to find their dream home. This means a 16% conversion rate. The higher the conversion rate, the better you are in turning all these leads into clients.
Now that you know how to capture and convert real estate leads with CASAFARI’s Lead Generator and how to promote your page, start boosting your business with our widget today.
Frequently asked questions
How does CASAFARI’s Lead Generator capture real estate leads?
Visitors enter their property details into the widget on the estate agent’s website or microsite to receive an instant comparative market analysis and suggested asking price. In exchange for the valuation report, potential buyers, sellers and tenants provide their contact details, generating qualified leads automatically.
Can estate agents without a website use the Lead Magnet?
Yes, CASAFARI provides a customisable microsite hosting the widget along with a unique QR code. Estate agents can place this QR code on business cards, brochures and social media to direct potential clients straight to the valuation tool.
How long does it take to install and customise the Lead Generator widget?
Installing the widget takes less than 5 minutes. Both the widget and the CASAFARI-hosted microsite can be fully customised with the estate agent’s photograph, contact details and corporate brand colours.
What information is included in the valuation report shown to the lead?
The valuation report provides suggested fair market prices, an ideal asking price for a prompt sale, and the price threshold that reduces competitiveness. It also presents charts illustrating comparable properties’ asking prices, price per square metre and average time on the market.
Where are the captured lead details sent?
The lead’s contact details—including name, telephone number, email address and property search criteria—are sent instantly to the estate agent’s email inbox or transferred directly into their real estate CRM.