How CASAFARI improved the everyday work of Remax Lux, in Terracina

Simone Seccafien, REMAX-Lux (Terracina, Lazio)

Remax Lux in Terracina adopted CASAFARI through Remax Italy to monitor daily market changes, source private seller leads (FSBO) via Alerts, and generate rapid property valuation reports using comparable listings from the last 3 to 6 months. Estate agent Simone Seccafien and his colleagues have seen higher lead-to-client conversion rates and rapid portfolio growth as a result.

How does CASAFARI simplify daily market monitoring for Remax Lux?

CASAFARI aggregates property listings from portals and agency websites across Europe, and enters the United States in selected states for commercial real estate only through Claro AI.

Any real estate professional with access to our all-in-one real estate software solutions can see information about basically any property in the market.

This means that CASAFARI helps these professionals stay updated about the market, its changes and trends, without having to spend loads of time searching for these news in dozens of different sites.

“I’m always connected to CASAFARI because the platform reports every day the changes in the real estate market. Being informed about them and studying them is part of our job to stay updated as professionals.”

Simone Seccafien, estate agent of Remax Lux

Also, our Alerts feature allows estate agents and other professionals to save up to 200 different searches and be notified when new properties of interest are available on the market. This includes properties set as FSBO, which become private seller leads.

Among all our solutions, Simone states that Alerts and our Property Valuation tool are the ones he uses the most:

“CASAFARI is very useful to search for new properties to add to my portfolio and even more to run property valuation reports, mainly because the comparison can be done based on properties put on the market in the last 3 or 6 months.”

How does CASAFARI speed up property valuations for estate agents?

As the main benefits of using CASAFARI, Simone talks about the speed in which he is able to create property valuation reports for Remax Lux’ clients about the properties in his portfolio, optimising and streamlining this process into a much faster one.

This kind of comparative research, previously something that would take a whole lot of time from an estate agent and would be a hard task to accomplish, can now be done in seconds with the help of our property valuation calculator.

How does it work? Well, CASAFARI’s Property Valuation profits from our complete database to find a big amount of comparable properties. Those that match the criteria more accurately are chosen as competitors of the estate agent’s client’s property.

Based on the prices practised on the market for real estate under these conditions and by the competitor properties, our valuation tool provides the ideal asking price for any property. This is the ultimate data-driven analysis.

Forget trying to find manually a few houses that match the one of your client’s: now, providing an accurate view of the market to your client is something much easier.

What results did Remax Lux achieve in Terracina with CASAFARI?

Remax Lux joined as a CASAFARI client quite recently, but even in these very first months the results can be felt. Simone tells us that he was able to increase his contacts with property leads in no-time.

“So far, my results are a considerable increase in the conversion rate from lead to client and the growth of the property portfolio, not only mine, but also my colleagues.”

Simone Seccafien, estate agent of Remax Lux

Frequently asked questions

Which CASAFARI tools does Remax Lux use the most in Terracina?

Estate agent Simone Seccafien highlights the Alerts feature and the Property Valuation tool as the solutions he uses most frequently to find new listings for his portfolio and run comparative market analyses. Like other Remax agencies in Italy using CASAFARI, the team relies on live market data.

How does CASAFARI help estate agents find private seller leads (FSBO)?

In the CASAFARI web app, agents can save up to 200 custom searches in the Alerts feature and receive notifications as soon as new properties matching their criteria—including For Sale By Owner (FSBO) listings—enter the market.

How does CASAFARI’s Property Valuation tool calculate the ideal asking price?

It scans CASAFARI’s database to select comparable competitor properties on the market—such as those listed within the last 3 or 6 months—and analyses their current asking prices under matching criteria to recommend a data-driven asking price in seconds.

Where does CASAFARI source its Italian closing and asking price data?

CASAFARI indexes asking prices from thousands of property portals and agency websites, while closing prices in Italy come from official open data (Agenzia delle Entrate) and transaction prices reported by CASAFARI clients.

What results did Remax Lux see after adopting CASAFARI?

Within the first months of joining CASAFARI, Simone Seccafien reported faster contact with property leads, a considerable increase in lead-to-client conversion rates, and portfolio growth across the Terracina team.