Remax Sfera and the choice for CASAFARI
Team Costa Ferrara, part of REMAX Sfera, adopted CASAFARI to gain a competitive edge by reaching private seller (FSBO) leads first. By using CASAFARI’s Property Sourcing to aggregate property listings across portals and agency websites, the team applies FSBO filters and web app Alerts to spot private seller opportunities instantly, while relying on Comparables for precise, data-driven property valuations.
Concentrating efforts with CASAFARI
As you probably already know, our Property Search gathers listings from agency websites and real estate portals of all sorts. This creates a comprehensive database where virtually any available property can be found inside CASAFARI.
So, here enters the first advantage of our platform for Remax Sfera: they don’t need to look anywhere and everywhere to be informed about what’s new on the market. This is a huge time-saver for a team like Costa Ferrara, that searches daily in our real estate software for this kind of information.
“CASAFARI aggregates the listings of all the main real estate portals, saving a considerable amount of time.”
Luca Ferrara, Recruiting expert at Team Costa Ferrara, Remax Sfera.
Remax Sfera and the access to more property leads
But that’s definitely not all. With CASAFARI’s Property Sourcing, Remax Sfera is also able to filter the data to find the best opportunities as a way of increasing the company’s revenues.
One of our most relevant options, and one that fits perfectly with team Costa Ferrara’s needs, was the FSBO filter for private seller leads. Basically, it allows you to find properties published solely by the owners or those that are listed both by the owners and an agency.
Once they access this information, it’s all about getting in touch with the owner and letting them know why their professional help is needed.
Having access to comprehensive market data is essential, but giving Remax Sfera the opportunity to reach sellers first makes the difference. With CASAFARI Alerts, agents receive immediate notifications whenever a new FSBO property enters the market.
Basically, all team Costa Ferrara has to do is to search for those properties of interest. Then, by clicking on a single button they can set an alarm and be informed when there is a new property available that fits those criteria. They can set up to 200 alerts per account.
And, of course, the conditions can include the fact that they are FSBO. Meaning, they have everything they need to gather more property leads at a faster pace.
Property Valuation: data-driven property valuation
But finding the property lead does not mean the deal is sealed. That is why Remax Sfera chose to work with our Valuation & Market Study (CMA) as well.
There are many reasons why our market analysis help estate agents sell more and faster. But here’s a spoiler: our property valuation calculator provides an accurate asking price for each property, based on a list of the closest comparables. Meaning there’s no intuition involved, it’s all calculated having in mind which are the competitor properties in the market.
This analysis, done in seconds, follows a powerful calculation: great data accuracy + plenty of comparables to work with = empowered estate agents, able to negotiate with the client and sell properties faster.
Having all the data about the competitor properties in their hands allows estate agents to show their clients that not only they understand the market very well, but also that they have a solid strategy to bring their clients the results they look for.
The perfect combination to boost team Costa Ferrara’s deals.
What Team Costa Ferrara achieved at REMAX Sfera by identifying private sellers first with Property Sourcing and pricing with Comparables is the groundwork an agency needs when looking beyond its territory; Casafari for Business Expansion brings that same CASAFARI data to the question of where to open next.
Frequently asked questions
How does REMAX Sfera find private seller (FSBO) leads on CASAFARI?
Team Costa Ferrara uses CASAFARI’s Property Sourcing and applies the FSBO filter to isolate properties published solely by private owners or listed simultaneously by an owner and an agency. This allows agents to identify private seller opportunities directly across real estate portals and agency websites. As a result, agents can contact private sellers faster and win instructions before competitors.
How do CASAFARI Alerts help estate agents contact private sellers first?
In the CASAFARI web application, agents save their search criteria—including the FSBO filter—and click a single button to set up an alarm. CASAFARI notifies the team as soon as a new matching property enters the market, supporting up to 200 alerts per account. This ensures agents can reach private sellers the moment their properties are listed.
How does CASAFARI save time for estate agency teams like Team Costa Ferrara?
Instead of checking multiple portals and agency websites manually every day, agents search a single platform that aggregates and deduplicates listings across the market. As Luca Ferrara from Team Costa Ferrara noted, having all listings consolidated saves a considerable amount of daily working time. Agents can focus their efforts on contacting leads rather than manually gathering listings.
How does CASAFARI’s property valuation tool help agents win instructions?
CASAFARI’s Valuation & Market Study calculates an accurate recommended asking price in seconds based on the closest comparable properties on the market. This gives estate agents objective market data to justify their pricing strategy and negotiate confidently with property owners. Providing clients with data-driven property valuation builds trust and helps close instructions faster.
Can agencies automate private seller lead sourcing via API or AI agents?
Yes, beyond the web application, technical teams can integrate CASAFARI’s Seller Leads and Property Sourcing APIs or Casafari MCP to feed private seller leads and valuation comparables directly into their CRM or workflows. Detailed integration instructions and API references are available in the Seller Leads API documentation (in English). This allows agencies to automate lead distribution and property sourcing at scale.