John Taylor and property valuations to enable more deals

Luxury estate agency John Taylor uses CASAFARI’s property valuation and market study tool to benchmark listings against active and recently sold competitors, calculate local average time on the market, and set accurate asking prices. By presenting transparent, data-backed market analysis, the agency inspires client confidence—leading prospects to request valuations for properties priced at €2,690,000, as reported in 2023 by Commercial Assistant Anne-Marie Descamps.

How CASAFARI’s market analysis helps estate agents sell more and faster

How does John Taylor build a property valuation in line with the market?

There are two characteristics of CASAFARI’s Property Valuation that made it such a relevant product for John Taylor.

The list of comparable properties

Inside our platform, John Taylor’s estate agents are able to run property valuations that will tell them the fair asking price for a property based on similar real estate in the same location and with similar characteristics.

This makes the valuation extremely appropriate for your market, since different areas of a city can also present different values for similar properties due to a better location or higher demand, for example.

In order to create your property valuation report, our Property Valuation tool will provide a list of closest comparables to a property, but the estate agent can also add or remove comparable properties in a valuation if they want to. In this list, you can find properties that are either active on the market or that were sold recently.

The report will provide John Taylor’s agents:

• A full understanding of the competition in the surrounding areas, so they can prepare a strategy to face it;
• The appropriate asking price for a property, according to the market it belongs to, in order to sell it on the expected time range;

Therefore, the property valuation report is the perfect document to present to clients and explain to them both the scenario in the area of the property and the proposed asking price, based on market data.

The average time on the market

The average time on the market shows how much time a property such as your client’s spends available being bought or rented. Once again, our tool uses comparisons with properties in the same location and with similar characteristics to establish a number, making it very market-specific and more accurate than a generic average of the whole city or area.

This statistic is useful to settle expectations: once informed about it, the client knows how long they can expect to wait before a deal is sealed.

As for the estate agent, they know when to enhance the communication about a property, give it some special attention or change the promotion strategy to make sure it doesn’t stay longer in the market than it should.

Nothing like market data to guide our work for better efficiency, right?

Property valuation: easily find the competitors of your properties

How to make a Property Valuation with CASAFARI

What results did John Taylor see from data-backed valuation reports?

John Taylor has been using our Property Valuation tool for almost a year now and, as reported in 2023, Anne-Marie Descamps, Commercial Assistant, tells us that clients even came to them asking for a property valuation. “A prospect asked us for a property valuation with its supporting arguments for a property of €2,690,000”, said Descamps, referring to a proposed asking price.

This is what happens when a company offers a quality service, backed up by transparent, organised and updated market data: clients see the added value. CASAFARI provides the real estate data agencies need to support their clients and boost their transactions.

Frequently asked questions

How does CASAFARI’s property valuation tool select comparable properties?

The tool automatically identifies active listings and recently sold properties in the same location that share similar characteristics. Estate agents can also manually add or remove comparable properties to refine the analysis for a specific home. This ensures the valuation report reflects precise local market conditions.

Does CASAFARI include both asking prices and closing prices in valuations?

Yes, CASAFARI incorporates both asking prices and closing prices in its valuation reports. Asking prices are collected from indexed active market listings across portals. Closing prices are sourced from official registries, notary data, and client-reported transactions to show true market value.

Why is average time on the market important in a property valuation report?

Average time on the market shows how long similar properties in a specific neighbourhood remain available before being sold or rented. This statistic sets realistic expectations for property owners regarding transaction timelines. For estate agents, it provides a clear benchmark to adjust promotion strategies if a listing remains on the market longer than expected.

Can estate agents customise CASAFARI’s property valuation reports for clients?

Yes, estate agents can fully tailor their valuation reports before presenting them to clients. Agents can curate the selection of comparable properties, adjust specific report sections, and brand documents to present clear market evidence. This enables professionals to deliver transparent arguments that support their suggested asking price.

Can developers integrate CASAFARI’s valuation and comparables data via API or MCP?

Yes, technical teams can integrate CASAFARI’s valuation tools directly into their own applications. Through our Comparables and valuation API documentation, developers can query market comparables and valuation endpoints via REST API or Casafari MCP. This enables automated market analyses and seamless data workflows.