ERA Arcoris & CASAFARI: unlocking portfolio growth
Since late 2020, real estate agency ERA Arcoiris has used CASAFARI daily to help its estate agents grow their property portfolios and close more deals. Using Property Sourcing and email alerts, agents identify and contact For Sale By Owner (FSBO) leads before competitors. They then rely on Property Valuation to set accurate asking prices backed by real-time market data.
How does ERA Arcoiris find FSBO leads with Property Sourcing?
CASAFARI’s Property Sourcing tool offers filters to find properties that are FSBO and check how long they’ve been on the market, identifying the homeowners that are struggling to sell and would benefit most from professional help.
The agent can also use this tool to set alerts and be informed on their emails when a new property comes up in an area of interest or to get notified when there are new FSBO properties. This way, the professional can be the first one to approach the seller, increasing the chances of converting them into a client.
This was how our real estate software helped increase the number of contacts among ERA Arcoiris’ agents and private sellers, achieving their initial goal.
How do data-driven property valuations help agents win mandates and sell faster?
In order to enable more deals, it wasn’t enough for ERA Arcoiris’ estate agents to find new clients willing to sell their homes. The agents also had to convince the sellers that they were knowledgeable about the property market and knew the right strategy to sell that piece of real estate. This is where CASAFARI’s Property Valuation took the stage: its data-driven analyses were crucial.
Our property valuation tool suggests an accurate asking price by finding comparable properties. The result is the creation of market analyses that don’t take into account solely the location, characteristics and conditions of the property to be sold, but also finds and considers competitor properties to recommend how to position the property on the market.
Other useful data provided by our Property Valuation reports are the time spent on the market and the market stock available for a property such as the client’s. Therefore, it’s possible to show the client based on which data-driven assumptions you built your pricing strategy, making it easier to agree with the client on an asking price.
Besides providing updated real estate data, CASAFARI helps the estate agents from ERA Arcoiris to work smarter. Instead of manually going after comparable properties in dozens of different portals, they can find them with useful filters in minutes, saving time and effort.
And, speaking about saving time, there’s more: by suggesting the appropriate asking price for a property, CASAFARI’s Comparable Market Analysis helps agents attract more potential buyers and sell faster.
All this time spared, both in creating the report and during the sales process, can be reinvested by ERA Arcoiris’ estate agents to find and care for new clients, increasing revenues and the influx of deals.
With the daily usage of our CASAFARI’s products since the end of 2020, ERA Arcoiris managed to empower their agents with data. Consequently, it allowed them to work smarter and faster, generating more deals.
“It’s a very practical tool, easy to use and with data that’s full of potential.”
Rafael Bello, broker at ERA Arcoiris
What about your business? You can subscribe to CASAFARI on the platform to be the next of our clients celebrating their achieved goals with the help of our real estate software.
Frequently asked questions
How did ERA Arcoiris grow its property portfolio with CASAFARI?
Since the end of 2020, ERA Arcoiris’ estate agents have used CASAFARI daily to identify private sellers (FSBO) through Property Sourcing filters and email alerts, and to convert those leads into mandates using data-driven Property Valuation reports.
How does CASAFARI’s Property Sourcing help estate agents find private sellers?
Property Sourcing filters allow agents to isolate For Sale By Owner (FSBO) listings and check their time on the market, assisting agents with finding properties for sale by owner and identifying homeowners who need professional assistance.
How do email alerts in the CASAFARI web app help agents win more mandates?
Agents can set up email alerts in the CASAFARI web application for an area of interest to be notified as soon as new properties or FSBO listings appear, allowing them to contact the private seller before competitors.
What market data is included in a CASAFARI Property Valuation report?
The report analyses comparable properties based on location, characteristics and condition, alongside current market stock and time on the market, to recommend an accurate asking price and positioning strategy.
How does an accurate asking price accelerate property sales for estate agencies?
Presenting a comparative market analysis backed by objective data helps the agent and seller agree on a realistic asking price from the start, which attracts more qualified buyers, shortens the sales process and frees up time for agents to source new clients.