Garrell Real Estate and the choice for CASAFARI CRM
Garrell Real Estate, a Spanish company working with banks and real estate investment funds, adopted CASAFARI CRM after meeting the team in September 2020 to automate lead management and access an integrated property valuation tool. The software enabled them to streamline workflows and manage 4,843 leads (403 contacts per month) in 2021.
How did Garrell Real Estate automate its workflows with CASAFARI CRM?
CASAFARI CRM helped Garrell to have a faster response time when it comes to contacting, nurturing and converting real estate leads. Their team managed to automate and control the whole journey of each lead, from their arrival in the real estate CRM to converting and becoming a client of an estate agent.
Also, the company could supervise the work and its pace, making sure goals are achieved and both deadlines and clients’ expectations are met.
“We estimate that, after implementing CASAFARI CRM, we have been achieving a higher conversion rate from lead to client.”
Joan López Garrell, associate in Garrell Real Estate
Other than lead management, Garrell’s support team could also automate the whole process of selling or renting a property, starting with the advertisement in a property marketplace until the signing of the contract. “Having the whole workflow in a single real estate software allowed us to save time and focus our efforts on what really matters: the client.”
Client management app and property valuation tool: essentials for Garrell Real Estate
Talking about must-have features in CASAFARI CRM for Garrell, one highlight is our real estate app, available for both Android and iOS, in which estate agents can follow their whole portfolio of leads and clients even when they’re away from the office.
But the real star of the show was the integration of the CRM with CASAFARI data. It has allowed Garrell Real Estate to:
- Follow changes in the asking prices of properties in their portfolio, leading to data-driven decisions
- Create complete property valuation reports that show real-time data of the property market and comparable properties, adding value to their service
As for the results obtained, the numbers show that the partnership with CASAFARI CRM was definitely worth it:
“In 2021, we could manage a total of 4.843 leads, which means 403 contacts a month. Without CASAFARI CRM and its features, we couldn’t have successfully done this.”
Frequently asked questions
Why did Garrell Real Estate adopt CASAFARI CRM?
In September 2020, Garrell Real Estate was looking for a real estate CRM that included a property valuation tool. They worked with the CASAFARI team to adapt the software to the Spanish property market.
How many leads did Garrell Real Estate manage with CASAFARI CRM in 2021?
In 2021, Garrell Real Estate managed a total of 4,843 leads with the software. This averaged out to 403 contacts per month.
How does CASAFARI CRM streamline the selling and renting workflow?
CASAFARI CRM automates the entire journey from lead arrival and nurturing to advertising on property marketplaces and signing the contract. It also allows managers to supervise team pace and track performance goals.
How does integrating CASAFARI market data into the CRM help estate agents?
Integrating CASAFARI market data enables agents to monitor asking price changes across their property portfolio. Agents can also generate property valuation reports using real-time market data and comparable properties.
Can estate agents access CASAFARI CRM while away from the office?
Yes, the CASAFARI mobile app for iOS and Android lets agents manage their full portfolio of leads and clients on the go. Users can also sign in to the CASAFARI platform from any web browser.