CASAFARI signs partnership with HCPro CRM

In July 2021, CASAFARI signed a strategic partnership with HCPro CRM, the second-largest real estate CRM in Portugal, to deeply integrate its Comparative Market Analysis (Comparables) directly into the HCPro platform. Through this agreement, HCPro’s real estate agency clients gain direct access to clean comparable property data and personalised valuation reports within their CRM, saving time and helping agents close more deals.

How does the HCPro CRM integration help estate agents?

With access to a database of clean comparables using our property valuation and market study tool – essential to find the best price for a property – HCPro’s professional clients save time, while promoting more business.

CASAFARI’s real estate database is the most complete in the Iberian market, covering all asset classes in Portugal, Spain, Italy and France. The company, founded in 2018 by Mila Suharev, Nils Henning and Mitya Moskalchuk, grew exponentially and, as of July 2021, served 1,500 clients and over 15,000 professionals, supported by 90 employees of 24 nationalities.

CASAFARI has developed custom applications such as property search, comparative market analysis and market analytics, with real-time updates. The company has created machine learning real estate technology and extensive data operations to automatically index, clean, sort and combine millions of duplicate property listings across thousands of websites, in different languages.

What do the leaders of HCPro and CASAFARI say about the partnership?

“This partnership with CASAFARI is very important and fundamental because it will allow all HCPro CRM’s real estate clients to have access to the best comparative market analysis and thus enhance their business and provide the best service to their clients. In addition, this partnership will bring to the daily lives of consultants who use our CRM another powerful tool where they will find all the information to make available to their customers”.

Sérgio Vaz, CEO of HCPro

“We are very pleased to sign a partnership with HCPro CRM. We want to continue to reach more and more real estate professionals, to facilitate and promote the closing of more and more deals. With the bonus of increasing the competitiveness of HCPro.”

Nils Henning, CEO of CASAFARI

What is CASAFARI and which markets does it cover?

CASAFARI, Europe’s first independent Real Estate Network, connects over 15,000 real estate professionals through MLS functions to a comprehensive real estate database covering all asset classes in Portugal, Spain, Italy and France.CASAFARI has developed custom applications like property search, comparative market analysis, market analytics with real-time updating.

The company has created machine learning real estate technology and extensive data operations to automatically index, clean, sort and combine millions of duplicate property listings across thousands of websites, in different languages.

Since its launch in 2018, CASAFARI has won major clients from brands such as Sotheby’s International Realty, Coldwell Banker, RE/MAX franchises, Savills, Fine & Country, Engel & Voelkers, Keller Williams and investors and developers such as Stoneweg, Kronos, Vanguard Properties and Vic Properties.

Who is HCPro CRM in the Portuguese property market?

HCPro CRM is the second largest CRM in Portugal (explore our interview with Sérgio Vaz on the HCPro partnership) and is the real estate software technology solution developed and marketed by Smiling Cloud, Lda.

The company is based in the city of Aveiro, which is dedicated to the development and research of new technological solutions related to the real estate industry, and is established as an Iberian player in the area of real estate management and marketing, putting its know-how at the service of the success of real estate agencies and consultants.

Frequently asked questions

What does the partnership between CASAFARI and HCPro CRM offer estate agents?

The partnership provides all HCPro CRM real estate clients with direct access to CASAFARI through the CRM platform. This allows estate agents to generate personalised comparative market analysis reports directly within their workspace, backed by a database of clean comparable properties.

How does CASAFARI build its database of comparable properties?

CASAFARI uses proprietary machine learning technology and extensive data operations to automatically index, clean, sort and combine duplicate property listings across thousands of websites in different languages into a single, deduplicated database.

Which countries and asset classes does CASAFARI cover?

CASAFARI covers all asset classes across Portugal, Spain, Italy and France, connecting real estate professionals to a comprehensive property database with real-time updates.

Who developed HCPro CRM?

HCPro CRM is developed and marketed by Smiling Cloud, Lda., a technology company based in Aveiro, Portugal. The firm researches and builds management and marketing software for real estate agencies and consultants across the Iberian Peninsula.

Can other real estate CRMs integrate CASAFARI’s valuation and market data?

Yes, real estate platforms and CRMs can integrate CASAFARI’s property data and valuation tools using the CASAFARI Property Data API, as outlined in the Comparables and valuation API documentation (in English). Real estate teams and developers can manage their access and keys directly on the CASAFARI platform.