How CASAFARI changed the day-to-day work of REMAX Medicea
Broker Andrea Maria Rossi adopted CASAFARI for REMAX Medicea after discovering the platform at a company convention. Today, all agency collaborators use Property Sourcing, Alerts, Property Valuation, and Area Insights daily to track listings and market trends. Andrea Maria Rossi reported in August 2022 that he saves over an hour every day on routine tasks.
How does REMAX Medicea monitor local property supply in real time?
When asked about the main advantages of using CASAFARI’s real estate software, Andrea says: “it allows me to monitor the changes in the local market because I can see in real time the exact number of properties for sale and their details”.
This is possible because Property Sourcing consolidates market data from real estate portals and agency websites across Europe. CASAFARI is entering the United States now in selected states, covering commercial real estate only through Claro AI. Real estate professionals can search through comprehensive market information across all available properties.
Also, with our Alerts feature, real estate professionals can choose criteria to look for and get notified when properties that meet their criteria are put on the market. This way, the estate agent is always as much updated as they can get.
How does CASAFARI support accurate property valuations and pricing?
When it comes to Market Analysis, our property valuation calculator provides an ideal asking price for each property, based on the competitor properties existing on the market.
Our tool searches for those properties with the highest number of common features in the same area, so sellers know who they’re competing against and make data-driven decisions about pricing. Also, the instant reports created in this tool empower estate agents to strategise a sale and negotiate with clients.
How do market trends and analytics guide strategic agency decisions?
Finally, among CASAFARI’s products used by REMAX Medicea, there is also Area Insights and Market Analytics. This product offers the user full knowledge of market trends and behaviour, with information such as stock availability, asking prices per area, increases and decreases through time and more.
These kinds of data can be used by the broker of the agency to understand what’s coming and make strategic decisions for the business. And, of course, it’s useful also for estate agents, that get a 360º view of the market, allowing them to advise real estate investors and home sellers to close deals faster.
Beyond all the benefits listed above, Andrea also points out that CASAFARI is intuitive, with easy access and fast results for all operations running in the real estate software (you can also read how other REMAX agencies work with CASAFARI).
“CASAFARI has helped me because it provides innovative tools that allow me to enhance my work.”
Andrea Maria Rossi, broker at REMAX Medicea
Frequently asked questions
How much time does REMAX Medicea save daily by using CASAFARI?
By integrating CASAFARI into his daily routine, broker Andrea Maria Rossi saves over an hour every day on administrative and market analysis tasks. At the same time, all agency collaborators gain immediate access to comprehensive real estate data and property availability across their target areas. This time savings enables the team to focus more energy on client relationships and deal generation.
Which CASAFARI tools do the estate agents at REMAX Medicea use?
Estate agents at REMAX Medicea rely on a suite of CASAFARI solutions for their daily operations. They use Property Sourcing and web app Alerts to track market stock and identify new opportunities in real time. For valuation and strategy, the team uses Property Valuation reports alongside Area Insights to monitor price movements and supply trends.
How does CASAFARI help estate agents set the right asking price for a property?
CASAFARI’s Property Valuation tool identifies comparable properties with the highest number of shared features within the same geographic area. It analyses competing asking prices and historical closing prices to determine an optimal listing price. Agents generate instant valuation reports that provide clear, data-driven evidence during seller negotiations.
How do Alerts in the CASAFARI web application keep agents updated?
In the CASAFARI web application, estate agents set up customized property criteria corresponding to their client requirements. Whenever a new listing matching these parameters enters the market, the system sends an automatic notification. This ensures agents are immediately aware of fresh stock and can respond swiftly to market opportunities.
How does Area Insights support both agency brokers and estate agents?
Area Insights provides agency brokers with a high-level view of stock availability and asking-price movements to guide strategic business planning. For individual estate agents, the tool offers a 360-degree market perspective that helps them advise home sellers and property investors effectively. Having access to clear market trends allows agents to position properties accurately and close transactions faster.