Private Luxury Collection: the choice for CASAFARI CRM to expand the business

When establishing Private Luxury Collection, broker Keely Capel chose CASAFARI CRM to expand her new agency. She required an affordable, intuitive system that connected directly to her domain and website, managed client communications, automated lead capture from property portals, and provided Smartlink technology alongside CASAFARI market data integration to compete effectively with established brands.

The features that made a difference for Private Luxury Collection

Since their main goal was to expand the business, we wanted to know if CASAFARI CRM helped Private Luxury Collection to catch more leads and seal more deals, both tasks essential to grow the revenues. Here’s what Keely had to say.

“The ability to connect directly to portals, create landing pages, lead magnets and campaigns means we never miss the opportunity to capture a lead.”

Keely Capel, Broker at Private Luxury Collection

She continued, telling us that having Smartlinks (learn how to share properties with a Smartlink), being able to search market properties and viewing the sales funnel ensured that the company could communicate quickly and efficiently with clients, staying on top of all interactions.

And, pairing these features with the canned replies allowed Keely to always quickly promote new listings that are suitable to their clients, even if their requirements didn’t match any of the properties she had on her mind.

When asked about the features Keely and Private Luxury Collection valued most in CASAFARI CRM, she chose:

• Data integration with CASAFARI – a 360º view of the market, allowing you to stay on top of trends, find properties and partner with other agencies.
• Smartlink – customisable links with a list of properties of interest to clients, with the chance of tracking open and click rates.
• Surveys – a tool that allows estate agents to get feedback from clients after showing a property and collect testimonials about their work.

All three of them, as well as all other functionalities in our real estate software, were carefully designed to make sure agents and agencies reached their best results, enabling more deals — similar to how Trencadís Real Estate achieved better results with CASAFARI CRM.

As for the time management, Keely told us that having it all in a single platform and being able to automate tasks definitely saved time on their day to day routine. “It’s impossible to always be in contact with each client once your database grows to a certain size, so the fact that a lot of these tasks can be done directly in the CRM or even automated makes a big difference.”

And, on top of it all, the usability of our real estate software was also something to be highlighted. When asked about her quick adaptation to CASAFARI CRM, she said: “things are easy to change and it flows nicely from one step to the next.”

How CASAFARI CRM impacted Private Luxury Collection’s results

The positive testimonial from Keely is due to the fact that our real estate CRM allowed the company to:

• automate lead capture from their website and various other portals,
• target sellers or buyers individually through lead magnets provided by the CRM itself,
• Expand their marketing reach with the connection to all main real estate portals.

In addition, the integration with CASAFARI data has also helped reduce the amount of time she spent on data input and capture.

“Lead generation has definitely grown since using CASAFARI CRM and so has the number that convert to a sale, purely just because it enables me to keep on top of so many things at once. We have seen more hits to our direct website too which is great.”

Keely Capel, Broker at Private Luxury Collection

To elevate your real estate business, sign in to the CASAFARI platform to get started.

If your agency faces the same questions Keely did, the CASAFARI CRM product page sets out the lead capture, portal connections and Smartlink tools described in this story, so you can judge how they would fit your own day-to-day work.

Frequently asked questions

Which CASAFARI CRM features did Private Luxury Collection value most?

Keely Capel highlighted three core tools: data integration with CASAFARI for a complete market view and inter-agency partnerships, Smartlink for sharing customisable property lists with open and click tracking, and Surveys for gathering client feedback and testimonials after viewings.

How does CASAFARI CRM help estate agencies capture and convert more leads?

The CRM connects directly to major property portals and the agency’s own website to automate lead capture. Built-in lead magnets, landing pages and campaigns allow brokers to target buyers and sellers individually. This comprehensive tracking ensures no opportunity is missed.

How do Smartlinks and canned replies speed up client communication?

Smartlinks gather relevant properties into a single trackable link that can be shared instantly with clients. Pairing these links with canned replies and the sales funnel view lets agents promote suitable new listings quickly. This workflow helps brokers stay on top of every client interaction.

How does data integration with CASAFARI save time for estate agents?

Having market data and CRM workflows in a single platform reduces time spent on manual data input and capture. Task automation keeps communication flowing smoothly even as the client database grows. This allows agents to focus on high-value advisory tasks.

Is CASAFARI CRM suitable for a newly launched real estate agency?

Yes, Private Luxury Collection adopted CASAFARI CRM as a new agency because it was affordable and intuitive to set up. It connected directly to their website domain and provided all the tools needed to compete with established brands.