How to monitor competitors in real estate with CASAFARI
Real estate professionals monitor competitors in CASAFARI using three main tools: Alerts, Property Sourcing, and Favourites folders. These allow agents to track competing agency portfolios, asking price changes, and promotional channels in real time. By automating competitive tracking, estate agents benchmark performance, refine pricing strategies, and spot emerging market opportunities without sacrificing daily productivity.
Why monitoring your competition should be on your to-do list
- Spot Market Opportunities
Observing competitors helps reveal gaps in the market, such as underrepresented property types, emerging neighbourhoods, or changing buyer preferences. This insight enables agents to target untapped areas for growth.
- Refine Pricing Strategies
Competitors’ listings provide valuable data on how they price similar properties. Tracking their pricing strategies helps you ensure your properties are competitively priced, improving sales potential and avoiding over or underpricing.
- Adapt Marketing Tactics
Analysing how competitors promote their listings—whether through social media, online ads, or offline channels—allows you to enhance your own marketing efforts. You can adopt successful techniques or find new ways to differentiate your approach.
- Understand Service Offerings
Monitoring other agents’ service offerings (e.g., virtual tours, specialised consultations) allows you to benchmark your services and improve client experiences. It also helps you see how your unique offerings stand out or where you need to catch up.
- Benchmark Performance
Knowing how competitors perform in terms of sales volume and speed helps you gauge your success. This can motivate you to refine your processes and increase efficiency.
3 CASAFARI products to monitor your competitors
CASAFARI Alerts and tracking of portfolio changes
With Alerts, you’re able to get notified every time a competitor agency adds a new property to their portfolio or a change occurs in a property they already had. This vigilance helps you identify potential opportunities or threats on the market you operate, giving you a competitive edge and time to readjust business strategies.
Be the first to act: stay Ahead of the competition with CASAFARI Alerts
It is also possible to track your own portfolio, getting notified when one of your properties is listed by another agent and making sure no exclusivity clauses are breached.
Property Sourcing and view of your competitor’s properties
Want to see all properties in a competitor’s agency portfolio? Our Property Sourcing tool gives you the option to filter and see what’s listed by an estate agent in a certain area.
This is helpful for you to understand how your market share compares to the one of your competitors, as well as identify in which specific markets you might be losing ground.
And, by accessing the Property Page of the assets they have on their portfolio, you can even find where they are promoting these assets and how, providing insights on their commercial strategy.
Another interesting possibility is accessing the Property Pages of the properties you’re trying to sell. In each of them you can find a list of comparable properties, with similar characteristics and location to yours. This list helps you understand what is the competition on the market and how are the competitor properties being promoted.
The Property Search Solution For Real Estate Professionals To Unlock Opportunities
Favourites: adjusting your selling strategy according to the competition
Another possibility inside CASAFARI is to create folders in your Favourites area to monitor your competitors. It will track if properties that compete against yours are increasing or decreasing in asking prices, allowing you to consider if you need to adjust your strategy so you don’t lose clients or sales to them.
Now talking about monitoring your own properties when working without an exclusivity agreement, you can use your Favourites folder to be aware of decreases in the asking price of properties in your portfolio, made by other listing agencies. This way, you can approach the owner and make sure you are able to sell the property for the same price, ensuring a fair competition.
How to benefit from CASAFARI’s Favourites folders
Use technology in your favour to monitor your competitors and stay ahead of the game: subscribe to CASAFARI to boost your business strategy.
Frequently asked questions
How do CASAFARI Alerts help estate agents monitor competing agencies?
In the CASAFARI web application, Alerts notify agents whenever a competitor adds a new property listing to their portfolio or modifies an existing property. Agents can also set up tracking for their own portfolio to receive notifications if another agency lists one of their properties in breach of an exclusivity agreement.
Can I view all properties listed by a specific estate agency in CASAFARI?
Yes, Property Sourcing allows users to filter properties by a specific estate agency within a chosen area to compare market share and identify areas of growth. By accessing individual Property Pages, agents can see where and how competing assets are promoted across portals and review comparable properties in the market.
How do Favourites folders help track competitor asking price changes?
Creating Favourites folders in CASAFARI enables agents to track asking price increases or decreases on competing properties over time. For non-exclusive properties shared with other agencies, this tracking allows agents to quickly spot price drops by competitors and adjust asking prices with property owners to remain competitive.
Why should real estate professionals monitor their competition?
Monitoring competitors allows real estate professionals to spot market opportunities, such as underrepresented property types or emerging neighbourhoods, and refine their asking price strategies. It also helps agents adapt marketing tactics, benchmark service offerings against industry standards, and measure overall sales performance and speed.
How can I analyse a competing agency’s portfolio and market share at scale?
Alongside Property Sourcing in the web app, teams can consult our help guide on how to monitor your competitors for step-by-step instructions. Developers and data teams can also use the Property Sourcing API documentation to programmatically analyse agency portfolios, active listings, and market share across regions.