How do I track my Lead Magnet and microsite visits with Google Analytics?

Add your Google Analytics ID to your microsite

1. Log in to your CASAFARI account at https://www.casafari.com/login.
2. Click your profile icon in the top-right corner.
3. From the dropdown menu, select My Microsite.
4. In the Microsite configuration panel, scroll to the Lead Magnet Configuration section.
5. Find the field labelled Google Analytics ID.
6. Paste your Google Analytics Measurement ID (for example G-XXXXXXXXXX) into the field.
7. Click Save to apply the changes.

To find your Measurement ID, open your Google Analytics account and go to Admin > Data Streams > Web > Measurement ID.

What you can track

Once the ID is saved, Google Analytics collects data from your microsite automatically. You can monitor:

• Number of visitors
• Traffic sources
• Time spent on pages
• Conversion behaviour

Tracking the Lead Magnet on your own website

If you use the Lead Magnet on your own website, you can also track it with Google Analytics or Google Tag Manager (GTM):

• Google Analytics: make sure Google Analytics is properly installed on your website. CASAFARI supports UTM parameters, so you can track traffic sources and conversion events. Set up custom events in your Google Analytics dashboard to monitor key interactions, such as form submissions or clicks.
• Google Tag Manager: configure custom tags and triggers to track visits and interactions with your Lead Magnet. Use event-based tracking to capture actions such as form views, submissions or button clicks. GTM also integrates with your existing marketing and CRM tools for consolidated reporting.

Good to know

• CASAFARI does not manage your third-party tracking systems. Work with your web developer or marketing team to set up Google Analytics or GTM correctly.
• CASAFARI support can check that the Lead Magnet code is correctly implemented on your site so that tracking works.
• For further help, contact support@casafari.com or go to Help Center > Contact Us inside the platform.