What Smartlink, Smartmail, Smartreply and Ownerlink do in CASAFARI CRM

Smartlink, Smartmail, Smartreply and Ownerlink are four core automations in CASAFARI CRM, relied upon by more than 12,000 real estate professionals across over 10 countries as of October 2026. Three of these tools send personalised property selections to buyers by email or WhatsApp, while Ownerlink supplies property owners with regular updates on their listing. Every automated dispatch is logged directly in the contact’s interaction history.

What each automation does

Smartlink

Smartlink creates a personalised selection of properties for a specific buyer, sent conveniently as a link via email or WhatsApp. Read our post on Smartlink and Smartmail for deeper insight into workflow integration.

Smartmail

Smartmail sends personalised property selections directly by email, ensuring prospective buyers receive relevant listings continuously without agents retyping recurring messages.

Smartreply

Smartreply delivers an automated reply with a tailored property selection upon receiving a buyer enquiry, ensuring fast initial response times.

Ownerlink

Ownerlink is the dedicated owner-update feature in CASAFARI CRM. It gives property owners direct updates on their listing’s performance. See how Ownerlink keeps owners informed to streamline your client reporting.

How these four save time with buyers and owners

Rather than manually compiling individual properties or writing status emails every Friday, agents can handle routine client communication in seconds. Accessible across both the web platform and mobile app, every message dispatched through these tools updates the full interaction history on the CASAFARI CRM product page.

Where to find them and how to try CASAFARI CRM

These four automations are built into CASAFARI CRM. You can get started with the Free plan at no cost and with no commitment, or book a demo of CASAFARI CRM to explore advanced features.