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Ownerlink: easier communication between agent and client

Ownerlink's results inside CASAFARI CRM

Ownerlink is a dedicated feature within CASAFARI CRM that gives property owners an exclusive link to track the sale of their property in one place. Clients and estate agents can exchange documents and messages, review visitor feedback, check portal listings and agency website clicks over 7, 15 or 30 days, and compare their asking price against competing market stock to keep communication transparent.

There is no shortage of uses of CASAFARI CRM’s Ownerlink. We’re talking about:

  • Exchanging documents: take advantage of Ownerlink to send the service agreement to your client, receive photos of the property or any other document you might exchange.

  • Exchanging messages: clarify with clients any doubts about their property, provide information about your activities, ask whether you can book new visits or talk about whatever you need inside the messages section of Ownerlink.

  • Registering feedback from visitors: allow your client to know what people thought about the property, what interested them most and what features could be improved.

  • Keeping track of website clicks: see how many people clicked on the property inside the website of the agency in the last 7, 15 or 30 days.

  • Checking property promotion: the client is able to see all the listings of their property, in each real estate portal. Also, they get to check to how many potential buyers this property was sent through a Smartlink.

  • Comparing the property to the market stock: Ownerlink shows if the asking price of the property is in line with the market, taking into consideration its location and characteristics. It will also let you know how many similar properties were sold in the last 6 months and how long they spent on the market, on average.

All this information gives credibility to your work, while making your day-to-day interactions faster and much more transparent.

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Ownerlink provides a win-win situation, with benefits both for the professional and for the client. Let’s see how each of the parts can take advantage of it.

How it helps the estate agent

Ownerlink is an extra argument that estate agents have to win potential clients: other than the quality of your service, Ownerlink works as a differentiator, something that other agencies don’t provide.

Another point is that Ownerlink saves a lot of time and effort in communication, alongside other CASAFARI CRM features for better efficiency, since it serves as the main channel of communication with your client. Forget about searching through emails and messages on your mobile phone to find that one piece of information: it reunites in a single place all the messages and documents exchanged between agent and client.

The advantages for the client

Besides being able to communicate with the agent without having to resort to phone calls, the client can be at ease knowing that their property is not forgotten. In a couple of clicks, they can see what visitors said about the property, where it’s being listed and how popular it is on the agency’s website.

Are you ready to start using Ownerlink as a way to win the trust of even more clients? Subscribe to CASAFARI CRM and boost your deals.

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Frequently asked questions

Ownerlink is an exclusive link generated within CASAFARI CRM that estate agents share with property owners. It enables owners to follow all the marketing activities, viewing records and performance metrics achieved to sell their property in a single transparent hub.

Owners can view agency website clicks on their property across 7, 15 or 30-day windows. They can also review every real estate portal where the property is actively listed and check how many prospective buyers received the property details through a Smartlink.

Ownerlink compares the property’s asking price against active market stock sharing similar locations and characteristics. Additionally, it highlights how many comparable properties were sold in the last six months and displays their average time on the market.

Yes, estate agents and property owners can exchange service agreements, property photographs and key documentation directly through Ownerlink. They can also send direct messages to clarify questions or organise viewings, as well as review detailed feedback submitted by visitors after property viewings.

Ownerlink consolidates messages, uploaded documents, visitor feedback and marketing stats into one centralized channel. This eliminates the need to search through scattered email threads or mobile messages and minimizes routine update calls. Furthermore, offering transparent client access serves as a strong differentiator when pitching for new instructions.