Mariatomasa and the impressive results with CASAFARI CRM

Spanish agency Mariatomasa adopted CASAFARI CRM software for real estate management to integrate its entire property sales and rental lifecycle, including legal, tax and document workflows. In its first year, Mariatomasa reported a 78% reduction in structural administrative-commercial costs, an 83% saving in agents’ commercial management time, and a 66% increase in agent satisfaction.

Which CASAFARI CRM features improved Mariatomasa’s daily workflow?

There are many functionalities from CASAFARI CRM that enhanced Mariatomasa’s business, such as its capacity to export listings to property portals, a powerful feature to help promote your portfolio locally and internationally.

“It works perfectly, especially when it comes to Fotocasa (imports in real time, in a range of 15 minutes) and Idealista (exports in cycles of 2 hours). The export management tools are easily assimilate and allow us to quickly solve publication problems or implement dissemination restrictions.”

Ricardo Devis Botella, Managing Director of MARIATOMASA Group

Reaching international property investors with CASAFARI CRM

Ricardo also talked about Smartlinks, a link in which estate agents can gather properties of interest of a client and send it to them through a Smartmail so they are nurtured with opportunities in the market.

“Smartlinks are extremely easy to send and replicate by assigning it to the sending agent, thus creating a consistent and efficient experience. Smartmail is more of the same: semi-automated emails that properly maintain the relationship with our clients and owners.”

The separation between the administrative-commercial management on the Web and the operational mobile management through the app, the ease of assigning leads already refined by the CRM, the semi-automatic profiling of clients and owners, the sales and acquisition funnels, these were just some of the benefits that Botella saw in working with CASAFARI’s tool.

Even the website of Mariatomasa was positively impacted by CASAFARI CRM’s functionalities. In this case, they profited from our templates to create something that truly expressed their brand.

“The property management is impeccable, with elegant designs and a very professional finish, far from the overly functional and unfriendly templates of other portals or CRMs.”

After all, CASAFARI CRM allowed Mariatomasa’s estate agents to close deals faster, work smarter and unburden the company.

Enhance your business with CASAFARI CRM

What results did Mariatomasa achieve in its first year with CASAFARI CRM?

Not only did Mariatomasa reach their goal with our software for real estate management, but also they did it with flying colours. “The commercial management and integration systems have been advantageously replaced by CASAFARI CRM”, says Botella.

The first level in which we can find these advantages were the amount of time that our platform saves in their day to day managing activities:

“In the year that we have been working with CASAFARI CRM, we have quantified the structural savings (administrative-commercial employees) at 78% and a saving of 83% in management time in commercial tasks of agents.”

Mariatomasa also reported in 2023 that the need to send emails for regular administrative or commercial procedures was diminished by 73% through automating client communication with Smartlinks and Smartmail and instant lead allocation, contributing to daily time savings.

In 2023, Mariatomasa also recorded:

• a 43% reduction in real estate asset management and salary costs to support agents;
• an increase in overall agent satisfaction by 66% over previous management platforms;
• a 32% reduction in external document management;
• the elimination of integration software and extreme reduction in support accounts.

This demonstrates the operational impact of a well-integrated CRM solution.

Wish to improve your real estate management and see similar results? Follow Mariatomasa’s footsteps and sign in to the CASAFARI platform to try CASAFARI CRM.

Frequently asked questions

What time and cost savings did Mariatomasa achieve with CASAFARI CRM?

In its first year using CASAFARI CRM, Mariatomasa reported a 78% reduction in structural administrative-commercial costs and an 83% saving in agents’ commercial management time. The firm also achieved a 73% drop in routine administrative and commercial emails alongside a 43% reduction in asset management and support salary costs.

How does CASAFARI CRM handle property portal exports and imports?

CASAFARI CRM exports listings to local and international property portals and manages publication restrictions smoothly. As Mariatomasa’s Managing Director Ricardo Devis Botella noted, it imports from Fotocasa in real time (within 15 minutes) and exports to Idealista in 2-hour cycles.

How do Smartlinks and Smartmail help estate agents nurture clients?

Smartlinks allow estate agents to curate a selection of properties matching a client’s criteria into a single shareable link. Combined with semi-automated Smartmail campaigns, agencies maintain consistent communication with buyers and property owners while reducing manual email volume.

Can estate agencies build and manage their website through CASAFARI CRM?

Yes, CASAFARI CRM provides professional, customisable website templates that connect directly to the agency’s property portfolio. This allows firms like Mariatomasa to reflect their brand identity elegantly without relying on external integration software.

How does CASAFARI CRM support both office administrators and mobile agents?

The platform separates web-based administrative and commercial management from operational fieldwork on the mobile app. It features automated lead allocation, semi-automatic client and owner profiling, and structured sales and acquisition funnels.