In an industry as dynamic and competitive as real estate, staying ahead of the curve is crucial for success. Technology has emerged as a game-changer for real estate agents, offering tools that not only streamline their workflows but also enhance their credibility with clients.
Here’s a look at how technology is transforming the lives of real estate professionals, making them more productive and increasing their credibility with clients.
Efficiency Through Time-Saving Tools
One of the most significant benefits technology offers real estate agents is sparing professionals from doing everything manually and repetitively. From managing listings to setting pricing expectations, automation tools save time and reduce the risk of human error.
Working for the last 40 years in the Italian market, the coach and real estate professional Maurizio Pesenti worked at a digital agency even before the pandemics and believes technology has made great strides in this sense. “Technology will be useful as long as it helps real estate agents by making their work less complicated or repetitive and, above all, helps customers by providing greater data transparency.”
Real estate tools daily touch multiple aspects of his work as a real estate professional, always bringing him closer to what’s going on at the moment on the market and allowing him to provide a better service to his clients.
“I use technology, starting with the search for new properties for sale to the valuation that delivers analyses closer and closer to the final selling price. I can almost say that I can no longer do without it.”
Maurizio Pesenti, real estate coach and professional
This whole process can be facilitated by CASAFARI’s products, starting with our Property Sourcing. Our search tool accesses the largest real estate database in Europe, showing a 360º view of the market and enabling agents to select the ideal property for a client using 30+ filters. And, when a recurrent search is needed, they can trigger Alerts to get notified about new properties on an area, assets with specific characteristics or changes in properties on your portfolio.
But what if the agent needs to expand their portfolio and go after new clients? This can also be done in no time with the help of technology.
Lead Flow Private Sellers reunites all FSBO properties in a single and useful dashboard, simplifying the process of finding and qualifying leads for private sellers. It helps agents to bust fake private sellers with a count of listings per phone number, as well as provides for each of the private listings information about their location, price, property type, contact information of the seller and more.
Find and qualify private listings with Lead Flow Private Sellers
Informed decision-making for better and faster deals
Informed decision-making is crucial in real estate, and technology provides agents with valuable data insights. Analytics tools can track market trends, property values, and buyer preferences. Comprehensive data offers insights that help agents advise clients more accurately.
And, by leveraging these insights, agents can position themselves as knowledgeable experts, enhancing their credibility. Also, it makes the real estate transaction process, that can be complex and time-consuming, into a more seamless one.
CASAFARI’s taken care of this necessity with Property Valuation and Market Analytics. Property Valuation helps agents determine the correct market price for a property, whether for sale or rent, using comparable properties with similar characteristics in the same area. This accurate pricing reports are made in minutes and assists clients in understanding the real market value of their asset and attracting more potential buyers or tenants by avoiding overpricing.
Complementing this, CASAFARI’s Market Analytics provides detailed analysis of market trends in specific areas, including changes in demand, price movements, and competition levels. With these insights, agents can better understand and justify the suggested selling prices in Property Valuation reports with transparent, data-backed explanations, enhancing client trust and decision-making.
How CASAFARI’s market analysis helps estate agents sell more and faster
Enhanced Communication and Collaboration
Another advantage of technology is to facilitate better communication between agents, clients, and other stakeholders. Instant messaging apps, for an instance, enable quick and efficient communication, making sure the real estate professional can easily update their clients while on the move.
A good example of functionalities that speed up this communication are Smartlinks, a feature that professionals can find inside CASAFARI. This interactive page shows information to be shared with clients automatically via WhatsApp, Facebook or any other kind of messaging app by pasting the link to the recipient.
They can be used to show multiple interesting properties at once for a potential client, share details of an asset with an investor or to send to the client a property valuation that will back up your selling or buying strategy.
Smartlinks: sharing useful market data with your clients
“Data transparency allows real estate agent to properly showcase their work and develop a trusting relationship with the client both in the valuation phase and when closing the deal.”
Maurizio Pesenti, Real Estate Coach and Professional
Meanwhile, AI-powered tools allow agents to better promote their portfolio while still saving time in their hectic routines.
Inside our Property Report Page, for example, estate agents can effortlessly create AI-powered descriptions for properties and its locations in less than 5 minutes. The copy provided showcases the neighbourhood’s allure and the property’s surrounding amenities. The descriptions are useful to highlight the added value of a property, captivating the attention of a potential buyer.
CASAFARI’s real estate AI: benefits and functionalities
Technology is undeniably reshaping the real estate landscape. By embracing these technological advancements, real estate professionals can stay competitive, deliver exceptional service, and build stronger, more trustworthy relationships with their clients.
As the industry continues to evolve, those who leverage technology effectively will undoubtedly lead the way. So, waste no time and discover how far CASAFARI can take your business.
