The Home Hunter: a proper real estate CRM and better valuations with CASAFARI

In February 2021, Ainoha Pérez, Commercial Director of The Home Hunter, adopted CASAFARI’s Property Valuation, Property Sourcing, Alerts, CASAFARI GO and CASAFARI CRM to improve valuation accuracy and centralise real estate operations. This integration helped the agency achieve a 500% increase in its property portfolio over two years.

Data to understand the market and monitor the competition

There is no shortage of ways in which CASAFARI’s products support The Home Hunter in their daily activities.

Starting with their portfolio expansion, for example, the agency can count on both Alerts and CASAFARI GO to find private sellers in a specific area, getting in touch with them and seamlessly adding all the information of their prospecting efforts straight to their CRM.

“CASAFARI GO is very good for lead acquisition. It’s an original tool among all the others available on the market.”

Ainoha Pérez, Commercial Director of The Home Hunter

But, to approach a private seller they need to prepare, right? That’s where our Property Sourcing comes in handy: it allows the agent to know for how many days the property’s been on the market, check its history to stay aware of price decreases and to see whether it’s been available for sale before.

All this information acts as clues that let the agent know what’s the reality of the property, what’s going on with the seller now and how’s the negotiation process is going to look like. Another reason why this data is extremely useful for lead acquisition purposes is because it allows agents to show they’re knowledgeable about the property and the market to private sellers, winning their trust.

Thanks to the Property Sourcing and Alerts, the Home Hunter is also able to monitor their competitors to see which properties are part of their portfolio and if they’ve been growing.

And last, but certainly not least, you remember that the agency needed to improve the quality of their property valuations, right? With the Property Valuation tool, they can access the prices asked for the properties that compete against theirs on the market (those with the same location and characteristics), whether they’re active and sold.

This precious information is added to valuations, both the ones made to approach potential clients and those made for properties already in their portfolio, to help them come up with a selling strategy. Insightful information is used to speed up sales.

A CRM developed for real estate professionals

And when it comes to CASAFARI CRM, Ainoha told us that, after analysing the option in the Spanish market, The Home Hunter chose our tool for multiple reasons.

The first one is the fact that CASAFARI CRM is integrated with CASAFARI’s real estate database globally — with CASAFARI entering the United States now in selected states for commercial real estate only through Claro AI — providing precious market data that Ainoha already knew well. Thanks to this integration, The Home Hunter gets to see all the agencies listing the same property and what each one of them says about it, for example.

Second of all, it is a proper real estate CRM. This can be seen from the very beginning of one’s interaction with CASAFARI CRM, since all information is displayed according to leads, properties and clients.

Finally, CASAFARI CRM is customisable, which would allow The Home Hunter to set the sales funnels in their own way of working and set the results dashboard the way they needed to enhance their business.

Nowadays, they could see that their choice was the right one. After working with CASAFARI CRM, Ainoha can see how our real estate CRM adds value to their day-to-day:

“Being able to search for properties, registering all interactions with a client, cataloguing all properties you have listed or that are in process of acquisition, that were acquired or sold, bringing with you all the database of the agency on an app, being able to automatically match clients to properties on your portfolio… It’s not something all CRMs allow you to do.”

Ainoha Pérez, Commercial Director of The Home Hunter

Another point highlighted by Ainoha was the fact that CASAFARI CRM registers WhatsApp activity with clients, as well as emails and phone calls effortlessly, something that can take up a whole lot of time from an agent.

All of this is possible because our tool is organised to help estate agents in their daily tasks and provides features that both speed up their work and enhance the communication with clients, such as Ownerlink, for example.

Ownerlink: easier communication between agent and client

Whether it’s getting in touch with private sellers to expand their portfolio, monitoring their competitor’s activities, checking all the properties they had for sale, increasing the quality of the information on property valuations or getting better reports about their business, CASAFARI’s products were present in every aspect of The Home Hunter’s routine.

The Home Hunter’s team, equipped with their expertise and CASAFARI’s tools, achieved a 500% increase in their property portfolio over two years, as reported by Commercial Director Ainoha Pérez in July 2023.

About the role of CASAFARI CRM in this achievement, Ainoha said:

“Having a system that allows you to manage everything straight from the CRM, including even invoicing and calendars, It’s what makes it a whole package.”

CASAFARI continues to support The Home Hunter and real estate professionals in reaching their goals and growing their business through technology.

Frequently asked questions

How did The Home Hunter increase its property portfolio by 500%?

After adopting CASAFARI in February 2021, The Home Hunter combined CASAFARI GO, Alerts, Property Sourcing, Property Valuation and CASAFARI CRM across its daily workflow. By streamlining property prospecting, competitive analysis and valuation accuracy, the agency achieved a 500% portfolio increase over two years.

Why did The Home Hunter choose CASAFARI CRM in the Spanish market?

Ainoha Pérez, Commercial Director of The Home Hunter, selected CASAFARI CRM because it is directly integrated with CASAFARI’s comprehensive real estate database. The CRM organises operations around leads, properties and clients while offering customisable sales funnels and performance dashboards. It also integrates client communication tools such as WhatsApp logging, email, phone calls, calendars and invoicing.

How do estate agents use CASAFARI GO and Alerts to find private sellers?

Estate agents use Alerts in the web app and CASAFARI GO in the field to identify private sellers within target geographic areas. Agents can then review a property’s history, time on market and price adjustments via Property Sourcing before logging prospecting details directly into CASAFARI CRM.

How does CASAFARI improve the accuracy of property valuations?

The Property Valuation tool analyses active and sold competing properties sharing the same location and characteristics. By displaying asking prices from indexed listings alongside available closing prices, it enables agents to build realistic pricing strategies for potential and existing clients.

What does Ownerlink do inside CASAFARI CRM?

Ownerlink streamlines communication between estate agents and property owners by sharing real-time updates and portfolio activity directly from CASAFARI CRM. This gives owners clear visibility into property marketing efforts and client interest.