Find the results of your lead generation with Lead Flow
CASAFARI’s Lead Flow is a central Lead Flow dashboard that tracks property leads generated by the Lead Magnet valuation tool alongside private seller listings in your area. It records lead contact details, property characteristics, and daily to yearly performance metrics, while connecting directly to Property Sourcing, Comparative Market Analysis, and your CRM.
Let’s see how to measure your results with this tool and why using this technology can make a difference to your business.
The advantages of using CASAFARI’s Lead Magnet
There is no shortage of reasons for you to have CASAFARI’s Lead Magnet as your lead generation tool of choice. Here are a few of them.
It attracts potential clients
Have you ever heard of reciprocity marketing? It’s a mechanism that triggers human behaviour in order to generate more leads in an exchange that’s a win-win situation. You provide value upfront, motivating your potential clients to react positively in return.
That is exactly what CASAFARI’s Lead Magnet does.
By offering free property valuations online, you provide a useful service to both tenants, property buyers and owners, bringing these potential clients closer to your work and generating valuable property contacts that you can nurture later.
It builds your brand
It goes without saying that the way potential clients see you and your brand can increase your revenues significantly, right? If anything, an estate agent wants to be the number one choice in the minds of any person with real estate needs, as well as the professional that current clients will recommend to friends and family.
In this sense, Lead Magnet is also a way to present your work to a potential clientele and build your personal brand so you become an increasingly recognised estate agent.Besides the obvious lead generation component, the tool will position yourself as a modern and updated professional, knowledgeable about the market and willing to offer your expertise to truly help your clients. Isn’t this how you want to be remembered?
It collects relevant information that will help you seal more deals
To generate leads is not enough: you need to know the profile of the potential client and what interests them, so you know how to approach them and what services to offer. And this is precisely one of the most valuable traits of our lead generator tool.
In order to get the results they wanted from the property valuation calculator you provide, potential clients will have to add a few pieces of information. They’ll say if they want to sell, rent or buy a property, which characteristics the real estate has and add their contact information.
With this information at your disposal, what you get are extremely qualified real estate leads. You’ll be ready to strategise your business approach accordingly and seal the deal much faster.
Furthermore, it integrates with your CRM. All real estate leads generated are added straight to your sales funnel, allowing you to store all the information collected to follow up with them later. It helps settle expectations from the clients.
The property valuation calculator shows your potential clients the fair market value of a property they intend to buy, sell or rent, which aligns their mindset with the reality of the market.
Once they have an idea of what to expect, both in terms of what it will cost them to rent or buy and what they can ask for from a tenant or buyer, it becomes easier for the estate agent to present the suggested asking price without disagreement. It makes your job easier while qualifying the lead.
Here are further reasons to use this tool:
CASAFARI’s Lead Magnet in numbers: why you should use it
Find all the results of your prospection with Lead Flow
One of the key ingredients to a successful business is measuring the results of your work. Lead Flow is an intuitive dashboard where you can check where to see your Lead Magnet results and monitor all lead generation data related to your Lead Magnet. With Lead Flow, you can:
- Check the amount of leads gathered during the last day, week, month or year;
- See increases or decreases in your performance compared to yesterday and last month;
- Easily find the code for you to add your Lead Magnet to another page;
- Browse through a feed of generated leads, with their contact information and the valuation they were looking for on your tool;
- Filter the leads feed for a period of time and download the information.
Lead Flow allows you to work with a data-driven approach, measuring if your marketing efforts are getting the results you expected or whether you should strengthen the communication about your Lead Magnet.
Additionally, beside each lead, you can find buttons that direct you to Property Sourcing and Comparative Market Analysis.
This way you can find a home for a buyer lead or run a valuation for the property of a seller lead without having to go through our filters. All the information needed for these actions is sourced directly from Lead Magnet, generating a search or a valuation report that is tailored to your lead while saving time and effort.
Improving your lead generation with the private sellers’ board
One of the benefits of prospecting for your portfolio growth with private sellers is that they often have diverse types of properties, making it easier for estate agents to diversify and cater to a wider range of buyers. Moreover, when dealing directly with the owner, the agent might find it easier to reason and decide on a selling strategy, making the negotiation process easier.
Inside Lead Flow, you can also access a feed with all private seller leads results in your area. For guidance on finding and qualifying private listings with Lead Flow, agents can swiftly act over this data, approaching owners promptly and securing more mandates.
The information can be filtered by:
- Location;
- Price range of the property;
- Types of property;
- Time period.
There are also filters to improve your teamwork. With comments, you can both leave notes about a seller to your colleagues or see the ones they’ve left already. Finally, with the telephone icon you can check which private sellers were already contacted before and by whom.
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Frequently asked questions
How does CASAFARI’s Lead Magnet capture real estate leads?
CASAFARI’s Lead Magnet captures leads by providing potential buyers, tenants, and property owners with an online property valuation in exchange for their contact details and property characteristics. It can be embedded directly on an agency’s website or hosted on a dedicated landing page. This exchange provides immediate value to prospective clients while generating qualified real estate contacts for agents.
What metrics can estate agents track on the Lead Flow dashboard?
On the Lead Flow dashboard, agents can monitor the volume of leads gathered over the last day, week, month, or year. The tool highlights performance changes by comparing results against the previous day or month. Agents can also filter the lead feed by time period, review requested valuations, and download contact information.
How does Lead Flow connect to Property Sourcing and property valuations?
Beside each captured lead in the Lead Flow feed, direct buttons open CASAFARI’s Property Sourcing or Comparative Market Analysis tools. The lead’s property criteria are passed automatically, generating a tailored property search for buyers or a valuation report for sellers without manual filtering. For technical details on managing seller leads programmatically, refer to the Seller Leads API documentation.
How can estate agencies filter and manage private seller leads in Lead Flow?
The private sellers’ board in Lead Flow displays for-sale-by-owner listings in the agent’s area, which can be filtered by location, asking price range, property type, and time period. Team members can leave internal comments on listings to share insights with colleagues. Additionally, a telephone icon indicates whether a private seller has already been contacted and by whom.
Does CASAFARI’s Lead Magnet integrate with a real estate CRM?
Yes, Lead Magnet integrates directly with CASAFARI CRM so that every captured lead, along with their contact information and property preferences, enters the sales funnel automatically for follow-up. This seamless connection helps agents manage client expectations and nurture contacts efficiently.