Coldwell Banker City joins the Coldwell Banker Portugal network
Coldwell Banker City, a real estate agency with 8 years of experience in central Lisbon (according to figures released by the agency in December 2021), has joined Coldwell Banker Portugal as a franchisee based at Avenida de Roma, nº 38B, in Alvalade. Operating in the residential market, the agency is preparing to open a 250 m² space to strengthen consultant workflows and client support, as detailed in an interview with Hélder Batista of Coldwell Banker City.
What does Coldwell Banker City’s integration into Coldwell Banker Portugal mean?
Coldwell Banker City now joins the oldest brand in the real estate market, whose portfolio includes properties belonging to some of Hollywood’s biggest stars. Notably, the franchise network recorded the most expensive property transaction in Los Angeles history, with a closing price reported by Coldwell Banker in 2021 of over $119 million.
The renowned international Coldwell Banker brand arrived in Portugal in 2018 with an innovative client solution built on core values shared by Coldwell Banker City — Client Focus, Trust, Collaboration, Innovation and Entrepreneurship, as highlighted in how Coldwell Banker Spain uses real estate data to boost sales.
What is the history and global reach of Coldwell Banker?
In 1906, following a major earthquake in San Francisco (8.0 on the Richter scale) and a wave of uncontrollable fires, young entrepreneur Colbert Coldwell decided to enter the real estate business with a fresh concept and a new set of rules: “To place the client’s interest above all others”.
Together with his top agent, Benjamin Banker, as a partner, Coldwell founded Coldwell Banker on 27 August 1906. In 1961, Coldwell Banker incorporated, becoming a publicly traded company seven years later.
With over 91,000 consultants across 44 countries and more than 3,300 offices worldwide (Coldwell Banker institutional data, December 2021), the brand stands as the oldest and most established real estate network in the world.
Frequently asked questions
Where is the Coldwell Banker City agency located in Lisbon?
The Coldwell Banker City agency is located at Avenida de Roma, nº 38B, in the parish of Alvalade in central Lisbon, where it has operated for 8 years. The agency boasts a 250 m² space dedicated to supporting its consultants and providing client services in the residential market.
When did the Coldwell Banker network arrive in Portugal?
The international Coldwell Banker brand arrived in Portugal in 2018, introducing a client-focused solution to the national market built on values of trust, collaboration, innovation and entrepreneurship.
What is the origin story of the Coldwell Banker brand?
Coldwell Banker was founded in San Francisco on 27 August 1906 by Colbert Coldwell and Benjamin Banker following the devastating earthquake earlier that year. The company was built on the core principle of placing client interests first.
How can real estate agencies in Lisbon analyse the market and value properties accurately?
Real estate agencies can use CASAFARI’s property valuation and market analysis tool to access clean, comparable data from across the market. Through Property Search and Valuation modules, teams can estimate realistic market prices and identify opportunities with precision. Professionals can log in to the CASAFARI platform to access detailed analytics.
How do shared deals between agencies work on the CASAFARI platform?
The CASAFARI Connect feature enables agencies and real estate consultants to establish partnerships and close shared deals with complete transparency. The platform facilitates collaboration among professionals, ensuring clear commission sharing and expanding the reach of property portfolios.