A tool that allows estate agents to access in-depth and matter-of-fact analyses of the property market. It could be the description of CASAFARI, but it’s actually what Engel & Völkers Costa Adeje was looking for to be able to provide their clients with both better advice when it comes to property prices and an understanding of the appropriate moment to sell.
At that moment, CASAFARI was already present at Engel & Völkers Balearic Islands, so it made sense for us to extend our solutions to the Canary Islands. Let’s see how it went!
Smart use of time and resources with Feedcruncher
Feedcruncher is a product that allows real estate professionals to export their property listings to many international property portals all at once, so they can use their spare time to focus on more important matters.
Engel & Völkers Costa Adeje adopted the use of this tool and it’s not an overstatement to say that it’s been a game changer for their agents. So says Désirée Kotteck, Back Office Manager of the company:
“Feedcruncher completely changed our way of working. By exporting all our properties with a single click, we saved hours and hours of work.”
And the reason for this remark is easy to understand: before Feedcruncher, the estate agents had to manually upload each and every property listing to international property portals, one by one. They had to keep them updated as well, something that was also done manually every time there was a change in the description, asking price or any other piece of information.
Besides reducing the exporting efforts, the adoption of Feedcruncher also allowed Engel & Völkers Costa Adeje to work more cost-efficiently. From that moment on, their professionals could spend their spare time closing more deals and going after new clients, whereas before the agency would have to spend money to have resources dedicated to keep the agency’s portfolio updated.
Comparative Market Analysis: smarter sales with appropriate pricing
But now back to talking about Engel & Völkers Costa Adeje’s main goal with a real estate software. Complete analyses that showed the reality of the property market for valuations and selling decisions, it was definitely a mission for CASAFARI’s Comparative Market Analysis.
Our property valuation tool allows estate agents to get an accurate suggested asking price for properties, based on comparables with the same location and characteristics.
This suggested market price is backed by charts and data, showing the average number of days similar properties spend on the market, the price distribution for comparable properties and how have these prices been increasing or decreasing over time.
Also, all valuation reports made on Comparative Market Analysis are customisable, so the agents can add their branding, contact information, select the competitor properties to use on the comparison and even adjust the prices shown based on their local expertise.
This valuable information not only helps estate agents to sell properties faster, but also provides arguments for them to show the homeowners which selling strategy is the most appropriate for the property.
Then, comes CASAFARI’s Property Sourcing: with the property page, estate agents can show sellers how other agencies are listing their properties. This is helpful to explain the risks of selling with an agency that isn’t following the right strategy for their property, as well as to show they’re knowledgeable, winning the trust of the potential client.
All these market insights are only possible because CASAFARI has the largest, cleanest and most updated real estate database in Europe. Our more than 310 million property listings are sourced from over 30,000 different agency websites, banks, property portals, etc., granting real estate professionals a 360º vision that truly mirrors the market.
As we always say, more and better data equals more and better deals as well, so we’re glad for being able to provide Engel & Völkers Costa Adeje with all the market insights they needed to enhance their business. Thanks for talking to us, Désirée!