5 ways CASAFARI GO improves traditional prospecting
CASAFARI GO improves traditional real estate prospecting by measuring field routes and linking them to sales results, coordinating team territories, revealing all market opportunities including private seller leads, automating lead creation inside CASAFARI CRM, and tracking weekly and monthly statistics to set feasible revenue and activity goals.
1. How does CASAFARI GO measure prospecting results?
CASAFARI GO allows you to measure and index your prospecting efforts to the results obtained and sales made, so you can see which actions brought the biggest returns for your business. Basically, there is no other tool on the market that allows you to do so.
To see how CASAFARI GO makes real estate prospecting easier, the estate agency receives the following information:
- Which agents went on prospecting routes;
- How many times were they looking for new clients;
- How long was the route they took;
- How much time it took for them to go through these routes;
- How many checkpoints did they go through;
- How many opportunities did they create with prospecting.
By seeing all these results, agencies understand what estate agents need for efficient prospecting, knowing how often they need to focus on prospecting new clients, which results to expect and how to strategise agent activities.
2. How does CASAFARI GO organise team prospecting routes?
CASAFARI GO allows teams to visualise which professionals took which prospecting routes, so two different agents don’t go through the same properties and compete for the same client. Instead, they are able to join forces and cover a wider range of potential clients, making sure the business expands its presence in the market and increases its revenues.
3. How does CASAFARI GO give access to all private seller leads on the market?
When you see properties for sale by the owner on property portals, you get access only to properties that were listed in that specific website.
On the other hand, CASAFARI GO is integrated with CASAFARI’s data (see the Seller Leads API documentation), so it has a complete view of the property market. Meaning, with CASAFARI GO, you can see all opportunities available on the market for you to grow your portfolio with private seller leads – including those that your competitor hasn’t found yet.
4. How does CASAFARI GO automate lead creation in CASAFARI CRM?
Every time you visit a potential client using the prospecting routes of CASAFARI GO, you can see the property on your map and click on “create lead” to generate an opportunity inside CASAFARI CRM. From that moment on, you can follow-up with this lead using the standard flow of your CRM.
Instead of focusing your effort on management tasks, this ease of working that CASAFARI GO provides buys you the most important resource in real estate: time. For an estate agent, more free time often means more business, so what our platform does is to work for you, allowing you to spend your time with your clients.
5. How does CASAFARI GO help agencies set feasible prospecting goals?
CASAFARI GO wants to provide a gamified experience that motivates estate agents to go after new clients. In order to do so, it shows statistics about how much time was spent with prospecting efforts during the week or month, highlighting those professionals that were more invested in generating new opportunities.
Based on this data, the estate agency has solid inputs to establish their prospecting goals, both for the whole business and per agent. They can even use these numbers to help project their revenues, based on how many opportunities generated with their prospecting efforts turned into new sales.
Waste no more time and revenues, improve your ways of reaching new clients with CASAFARI GO.
Frequently asked questions
What metrics does CASAFARI GO track during prospecting routes?
CASAFARI GO measures key operational metrics during real estate prospecting routes. It tracks which agents conducted routes, the frequency of prospecting activities, the distance and duration of each route, and the number of checkpoints visited. Additionally, it records the total number of commercial opportunities created during these field efforts.
How does CASAFARI GO prevent estate agents from overlapping on the same territory?
Teams can view on a shared map which professionals completed specific prospecting routes. This clear visualization ensures two agents do not visit the same properties or compete for the same client. By coordinating territory coverage, agencies can expand their market presence and reach a broader client base together.
How does CASAFARI GO help agents find private seller leads (FSBO)?
Unlike individual property portals that only display their own listings, CASAFARI GO integrates directly with CASAFARI’s comprehensive market data. This provides estate agents with a complete view of available private seller leads across the entire market. Agents can identify unlisted or overlooked opportunities before competitors find them.
How does CASAFARI GO integrate with CASAFARI CRM in the field?
When visiting potential clients on a prospecting route, an agent selects the property on the map interface. By clicking create lead, an opportunity is automatically generated inside CASAFARI CRM. Estate agents can then follow up through standard CRM workflows without manually entering property details.
How can agency managers use CASAFARI GO to set commercial targets?
Agency managers can review weekly and monthly statistics showing time spent prospecting and opportunities generated per agent. These empirical metrics allow leaders to establish feasible prospecting goals for individual agents and the agency as a whole. Managers can also project future revenues based on historical conversion rates of generated leads into closed sales.