3 reasons to monitor your competitor’s portfolio
Estate agencies must monitor their competitors’ portfolios to secure new property mandates before deals are finalised, check whether shared non-exclusive listings are being offered at lower asking prices, and spot competitor expansion across core neighbourhoods before losing market share. Tracking competitor activity ensures agencies adapt their business strategy and protect revenue in a dynamic real estate market.
To go after new properties available on the market
A new property was put for sale by the owner, but shortly after an estate agent who works in a competitor agency secured the mandate to sell it. Yes, this means you came in second, but it doesn’t have to be a lost deal.
In order to face the competition in these situations, using CASAFARI’s Property Sourcing helps you make sure you also get this mandate and try to sell the property first – and this is the first reason why staying alert about your competitors’ portfolios is so relevant.
To get to know when they are commercialising the same properties as you
One of the biggest risks of non-exclusive agreements is finding yourself sharing a property in your portfolio with competitor estate agents. When it happens, it’s important to ensure that you are working on equal terms.
By following our guide on how to monitor your competitors, you will be able to know when they add new properties to their portfolio and check the asking prices they are offering them for, in order to avoid commercial advantages such as reduced prices.
To see how their activity affects your business
Imagine that you start to feel that there are less and less properties available for you to work with because other estate agents are quickly getting to what’s new on the market and sealing exclusive deals with the sellers.
Or, maybe even worse, imagine that areas that were a steady source of income for your company are now being taken over by other estate agents, causing a considerable decrease in revenues. You don’t want to be caught off guard like that, right?
Monitoring your competition is also helpful to avoid getting surprised by a swift loss of market: if you read our guide on how to monitor competitors in real estate with CASAFARI and stay aware of how they are expanding through the city or the neighbourhood, you can rethink your business strategy and counteract before the damage is done.
CASAFARI Alerts: easily monitor your competitors
CASAFARI Alerts is a powerful tool designed to keep real estate professionals informed and ahead of the curve. With CASAFARI’s cutting-edge technology, real estate agents and investors can effortlessly get notified about market changes and property updates in real time.
CASAFARI Alerts equips you with the competitive advantage needed to make informed decisions, seize opportunities, and stay at the forefront of an ever-evolving landscape.
All of it with a level of personalisation that ensures that you receive only the most relevant updates, saving you time and effort while providing the insight and agility needed to excel in a fast-paced industry.
Don’t wait another day: sign in to the CASAFARI platform and start working with the most updated information about the property market to support your business decisions.
Frequently asked questions
Why is it important to monitor competing estate agencies’ portfolios?
Monitoring competitors allows estate agencies to identify newly listed properties immediately so they can pursue mandates before deals are closed. It also helps agents ensure shared non-exclusive properties are not being listed at lower asking prices by rivals. Additionally, tracking competitor listings helps agencies detect market expansion across core neighbourhoods and adapt their business strategy.
How does monitoring competitors help with non-exclusive property mandates?
When an estate agency shares a property under a non-exclusive agreement, keeping track of competitor portfolios reveals when rival agents list the same property. Agencies can verify the asking prices being advertised to ensure equal commercial terms. This prevents competing agencies from gaining an unfair advantage by undercutting asking prices without your knowledge.
What can an estate agent do if a competitor secures a new property mandate first?
Unless the seller has granted an exclusive mandate to the competitor, coming in second does not mean the opportunity is lost. By detecting a new listing in a rival agency’s portfolio straight away, an agent can still contact the property owner to secure a mandate. The agent can then actively market and sell the property first.
How can CASAFARI help track competitor activity in a specific neighbourhood?
CASAFARI aggregates real estate listings across portals and websites to deliver real-time updates and notifications about market changes. Estate agents and investors can monitor how rival agencies expand their listings across cities or specific neighbourhoods. This visibility enables agencies to adjust their portfolio strategy before market share is lost.
Can developers and data teams track agencies and portfolios programmatically with CASAFARI?
Yes, technical and data teams can programmatically track estate agencies and portfolio coverage using CASAFARI’s Property Sourcing and AgentGraph APIs. For technical details, explore the AgentGraph documentation on the CASAFARI developer portal. Account management and platform access are available when you sign in to the CASAFARI platform.