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QV S.p.A: data-driven and digital approach for fast growth

Francesco Quaini, Stefano Quaini and Andrea Vignone, owners of QV SpA

Founded by brothers Francesco and Stefano Quaini with Andrea Vignone and active in Italy since 2015, QV S.p.A specialises in buying, renovating and selling disused apartments over 120 m² across Italian cities. By drawing on CASAFARI’s property valuations, sourcing tools and market analytics, the company projected a tenfold increase in its 2023 profit alongside an estimated turnover of €8 million.

In the beginning, the company divided its activities between two different branches: one focused on buying, renovating and selling real estate, while the other worked in the tourist sector, managing 40 properties as short-term rentals. In 2021, after facing the pandemic, Francesco, Stefano and Andrea decided to focus on the recovery of the Italian real estate sector. There and then, QV S.p.A set out to become the largest player buying, restructuring and renovating disused or inherited apartments over 120 m² to make them suitable for the current market.

Its digital approach and keen sense of business allowed QV S.p.A to expand: now, they can be found in Lake Garda, Verona, Padova and Milan, soon reaching five more cities, including Rome.

But, as you might already know, in real estate, keeping up with the market changes is key for a business to remain relevant and this is exactly when CASAFARI enters this story.

When searching for real estate solutions back in 2022, Francesco and Stefano found us and decided to listen to other professionals of the sector about our products. Let’s see how CASAFARI is helping QV S.p.A revolutionise the Italian property market.

Finding the market opportunities and identifying profit margins

Buying properties and leveraging data in the renovated property market is a big investment. In order to make sure QV S.p.A remained profitable and made the best out of each investment, they needed tools that allowed them to access:

  • average asking prices for units to be refurbished and renovated with specific characteristics and in different locations;
  • market price trends and changes;
  • statistics about how fast such units are supposed to sell.

Also, they need to find the best market opportunities, like undervalued properties, those that have been available on the market for a long time and that could benefit from being refurbished.

Yes, you guessed it, this is a job for CASAFARI’s Property Valuation, Property Sourcing and Market Analytics (Area Insights). With the largest real estate database across 16 countries globally — with CASAFARI now entering the United States in selected states for commercial real estate only through Claro AI — and extensive data capillarity, CASAFARI enables QV S.p.A’s professionals to have a 360º clean and organised view of the Italian property market.

“We found every possible aspect we were looking for. The power of the platform is crucial for us, especially in the first year of opening a new city. It gives us a pretty good idea of the market in a street, square, neighbourhood, etc.”

Francesco Quaini, Co-founder and CMO of QV S.p.A

How CASAFARI’s market analysis helps estate agents sell more and faster

According to Francesco, after having established itself in Verona and Garda Lake, the company expanded to Milan and Padova and now prepares to take over Bologna, Florence and Trento. In each city, they have at least two professionals committed to extracting valuable data from CASAFARI about those markets, running property valuations both for the acquisition and sale of properties.

And working with data-driven decisions definitely reflected on the numbers: QV. S.p.A expects to close the year of 2023 with ten times more profit than the previous year and a turnover of approximately 8 million euros. “As of today, the company employs 18 people divided between the operational and commercial teams. CASAFARI was our partner during all this growth!”, said the CMO.

What can we say? The pleasure is all ours; we are glad to participate in the growth of QV S.p.A and the Italian property market.

The bet of QV S.p.A in digital presence to enhance their business

Very active on social media since 2020, you can find QV S.p.A on LinkedIn, YouTube, Facebook, Instagram and even TikTok, with the consistent presence of Francesco Quaini on their videos. All this marketing effort serves multiple purposes that propel their business.

  • Attract new talent: about 30% of their employees followed the company before being hired, already knew them and trusted their work, accelerating the onboarding process.

  • Get closer to partners and investors: in 2022, the company sold 51% of their shares to Federico Bregolato’s holding, a group that is powering QV S.p.A’s growth. Their founder met Francesco Quaini through TikTok.

  • Expanding their brand awareness: their CMO tells us that, by 2024, they intend to reach 200 thousand followers across all platforms. Currently, only on TikTok they count an impressive following of 77 thousand people. The aim here is to target real estate agencies as direct and private sellers as indirect customers.

With such fast growth and a successful online strategy, Francesco and Stefano decided to write a book and share their knowledge about real estate investments in Italy.

Published in 2021, in “Investire In Immobili: I Principi Fondamentali che Devi Conoscere per Guadagnare con il Trading Immobiliare, Partendo da Zero” they share their personal experiences, talking about from networking to profit margins. All valuable lessons, especially for those that are entering the sector.

One thing is for sure: the CASAFARI team will be following the brothers online to celebrate when they reach those goals. Thank you for speaking with us, QV S.p.A and Francesco.

Frequently asked questions

How does QV S.p.A use CASAFARI to source and value properties for renovation in Italy?

QV S.p.A uses CASAFARI’s Comparables (property valuations), Property Sourcing and Area Insights (market analytics) to track average asking prices by characteristic and location, monitor market price trends, and check time-on-market statistics. This enables the company to identify undervalued or long-listed apartments over 120 m² suitable for refurbishment. Investment teams can review detailed valuation methodology in the CASAFARI Comparables and valuation documentation (in English).

In which Italian cities does QV S.p.A operate with CASAFARI’s market data?

After establishing its presence in Lake Garda and Verona, QV S.p.A expanded operations to Milan and Padua. The company subsequently prepared to enter Bologna, Florence, Trento and Rome. In each location, at least two professionals run acquisition and sale valuations using CASAFARI.

What business results did QV S.p.A report after adopting a data-driven approach with CASAFARI?

According to Co-founder and CMO Francesco Quaini, QV S.p.A expanded to 18 employees across operational and commercial teams. The company projected a tenfold increase in profit for 2023, along with an estimated turnover of approximately €8 million.

Where do closing prices and asking prices in Italy come from in CASAFARI?

CASAFARI indexes asking prices directly from real estate property listings across online portals and websites. Closing prices, representing final transaction amounts, are gathered from open data provided by Italy’s Agenzia delle Entrate and transaction figures reported at company level by CASAFARI clients.

How can property investment teams access CASAFARI’s valuation and sourcing data?

Property investment and acquisition teams can self-serve through platform.casafari.com to use the web application directly. Teams can also integrate Property Sourcing, Comparables and Area Insights into their internal systems via REST APIs and Casafari MCP documented on developers.casafari.com (in English).