Table of Content
Mission + Vision
We are a Real Estate Network that enable and accelerate deals in Real Estate market.
Connecting more than 15K real estate professionals through MLS functions.
We have complete market stock, history of each property in all asset classes.
CASAFARI solved chaos in RE market by building the cleanest and most complete real estate database.
We develop applications for professionals to organise the market into an efficient ecosystem, in a more transparent and safe environment.
Last update: 27 Jun 2024
Introduction
The purpose of the guidelines in this Brand Kit is to ensure a uniform appearance for the presentation of CASAFARI across all mediums and formats.
All applications of the Corporate Identity CASAFARI must be presented to Marketing Team for approval prior to any kind of reproduction or output.
marketing@casafari.com
Drag
Night Version to be used agains dark backgrounds
Light Version to be used agains white and light backgrounds
Logotype
The Logotype is used in two design variations, either on white or on black. Do not alter or change the design. Only use original data.
Exclusion Zone
Maintain a consistent exclusion zone around the Logotype, as shown. This space represents the minimum distance between the logo and any other design element or text.
Rule of thumb:
Minimum distance = 1 × “A”
Logotype misuse
It is important that the appearance of the logo remains consistent. It should not be reinterpreted, modified or embellished. No attempt should be made to alter the logo in any way. Here are some mistakes to avoid.
1. Do not apply a stroke, outline or keyline to the logo.
2. Do not apply a drop shadow to the logo.
3. Do not tilt or angle the logo.
4. Do not distort or warp the logo in any way.
5. Do not mix elements of the logo.
6. Do not apply a color to parts of the logo
Color
Colour plays a central role in communicating the brand CASAFARI, it is closely connected to our vision and mission.
Use the palette presented. Always give priority to the use of white space and the white color across all communication materials.
Night Black
30%
#000000
RGB(0, 0, 0)
Blue
10%
#0F72E6
RGB(15, 114, 230)
Grey
10%
#d7d7db
Light White
50%
#FFFFFF
RGB(255, 255, 255)
Typography
Only Söhne fonts should be used. If for technical reasons Söhne fonts are not available, use Roboto as an alternative.
For bodytext of all advertising material always use Söhne. For internet applications the recommended font is Roboto.
DOWNLOAD
Söhne Family (OTF)
Roboto (Google Fonts)
Icons
A set of icons designed specifically for CASAFARI to be used to illustrate, our products, services, concepts and ideas.
This is an ever expanding collection updated regularly.
DOWNLOAD
Backgrounds
These two graphical elements can be use as background or decorative detail when designing CASAFARI’s collaterals
DOWNLOAD
Dot Wave
Byte Buildings
The all-in-one real estate software to win clients and invest at scale
Tone of Voice
Internally, the voice of our brand needs to be clear to everyone, so it can resonate externally.
To relate a tone to a voice, we need to personify it: connecting it with values and also feelings.
Our tone will vary depending on the audience, the context, and the information we need to get across but, we should be always conversational, human, and that doesn’t mean that we’re overly informal.
When we talk to agencies and other SaaS clients, about SaaS products, we use friendly helpful voice and tone
When we talk about anything corporate (vision, mission, investment rounds, capital partners, participating in events, etc.), we use strong, confident, sharp language
1
Clear and concise
2
Conversational
3
Helpful
4
Intelligent
(and we treat our users as intelligent)
5
Human in all sense
Approach
- Aim to Inspire, not to Impress
- Avoid technical jargon in favor of a more informal tone
- Be accessibly smart
- Start conversations with insights
- Distill complexity without dumbing down
Photographic Style
Our image should always be clean with a minimalist approach when i comes to composition and elements.
We always prioritise light and clear elements, as well as blue details and anything that complements well within that spectrum.
